I tell our clients often that “social media” does not replace traditional communications and core strategies that work and will continue to work (generate revenue). Social Media gives businesses another form of information distribution and simply put, is a great way to communicate information to an unlimited number of people (customers) efficiently.
Day: January 18, 2010
B2B leaders…wake up!
A chance encounter on Twitter
I was fortunate to have Brett Greene follow me on Twitter. As I’ve outlined in an earlier post, I don’t automatically follow people back. So, I checked out Brett’s profile to learn a little bit more about who he is, what he’s sharing and talking about. I think this is the coolest part of the social media experience for me. Why? You discover really cool people, ideas and content.
Social Media Capital: New paradigm for Value Creation, Learning & Leadership
For anyone who has “seen the social media light” there is no longer any doubt that the social media genie is out of the bottle and never going back. Regardless of which tools, sites and plumbing are in favor today or in the future, it matters little, there is now a collective will to communicate and mobilize people in this manner and thereby create greater value for all. Social Media Capital: New paradigm for Value Creation, Learning & Leadership
Welcome to the world of Agile Social Marketing!
Listening to Rob Katz CEO of Vail Resorts describe their dramatic shift from traditional long horizon glossy high end ad buys, to holding onto the lion’s share of ad dollars until the right moment, reminds me of the concept of agile manufacturing. Welcome to the world of Agile Social Marketing!