2 thoughts on “Social Networks: the new “black book” and more

  1. Excellent study and a powerful point about “Three quarters of respondents rely on professional networks to support business decisions”. Vast implications for business marketers.

  2. Thank you so much for covering our research! It was a true labor of love and we were quite surprised at some of the findings – especially that the most sophisticated users of social media for professional reasons were the young and the experienced people in terms of demographics! We also thought that discord between the wants of social media professional users (to access information they couldnt get else where and to network with peers) compared against the intentions of companies (to market more to decision-makers) was something worth paying attention to.

    Thanks again for covering the SNCR study!
    best
    Vanessa

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