7 thoughts on “Resisting The Temptation of Meaningless Metrics

  1. Great article, Eric. I love your “number of quality conversations with targets” metric. I’ve heard of a lot of ways to quantify the benefits of social media involvement but that’s the best yet.

  2. “budgets, creative genius and media don’t matter; conversations do. The metric that defines success in this “new marketplace” is the number of quality conversations you’re having with targets.”

    Seriously?

    Please do me a favor and read this http://bit.ly/4HQmrf . Then come back and rethink your position on metrics.

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