THE SOCIAL CMO Blog
Alone we can do so little; together we can do so much!
Great article, Eric. I love your “number of quality conversations with targets” metric. I’ve heard of a lot of ways to quantify the benefits of social media involvement but that’s the best yet.
“budgets, creative genius and media don’t matter; conversations do. The metric that defines success in this “new marketplace” is the number of quality conversations you’re having with targets.”
Please do me a favor and read this http://bit.ly/4HQmrf . Then come back and rethink your position on metrics.
Qualitative, not quantitative – thank you!
@Kristof: I went over to the link you mentioned and the return on my investment of time wasn’t there so I bailed. Do you really need that much text and video to explain what ROI means? Wow!
I agree with Eric that making connections with target contacts is an important ROI gage.
Here’s one of the best presentations on social media ROI I’ve seen to date: http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
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