Comments on: Resisting The Temptation of Meaningless Metrics http://www.thesocialcmo.com/blog/2010/02/resisting-the-temptation-of-meaningless-metrics/ Alone we can do so little; together we can do so much! Sat, 13 Aug 2011 21:17:29 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Chris Herbert http://www.thesocialcmo.com/blog/2010/02/resisting-the-temptation-of-meaningless-metrics/comment-page-1/#comment-96 Chris Herbert Sat, 20 Feb 2010 21:35:06 +0000 http://www.thesocialcmo.com/blog/?p=211#comment-96 @Kristof: I went over to the link you mentioned and the return on my investment of time wasn't there so I bailed. Do you really need that much text and video to explain what ROI means? Wow! I agree with Eric that making connections with target contacts is an important ROI gage. Here's one of the best presentations on social media ROI I've seen to date: http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi @Kristof: I went over to the link you mentioned and the return on my investment of time wasn’t there so I bailed. Do you really need that much text and video to explain what ROI means? Wow!

I agree with Eric that making connections with target contacts is an important ROI gage.

Here’s one of the best presentations on social media ROI I’ve seen to date: http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi

]]> By: Top Seven B2B Marketing Tweets Of The Week | B2Bbloggers http://www.thesocialcmo.com/blog/2010/02/resisting-the-temptation-of-meaningless-metrics/comment-page-1/#comment-87 Top Seven B2B Marketing Tweets Of The Week | B2Bbloggers Fri, 12 Feb 2010 13:16:00 +0000 http://www.thesocialcmo.com/blog/?p=211#comment-87 [...] @ericfletcher writes, “the metric that matters is the number of quality conversations you’re having with YOUR targets” http://ow.ly/15pl6 [...] [...] @ericfletcher writes, “the metric that matters is the number of quality conversations you’re having with YOUR targets” http://ow.ly/15pl6 [...]

]]> By: Kathy Snavely http://www.thesocialcmo.com/blog/2010/02/resisting-the-temptation-of-meaningless-metrics/comment-page-1/#comment-84 Kathy Snavely Thu, 11 Feb 2010 16:32:08 +0000 http://www.thesocialcmo.com/blog/?p=211#comment-84 Qualitative, not quantitative - thank you! Qualitative, not quantitative – thank you!

]]> By: Kristof http://www.thesocialcmo.com/blog/2010/02/resisting-the-temptation-of-meaningless-metrics/comment-page-1/#comment-83 Kristof Thu, 11 Feb 2010 03:27:59 +0000 http://www.thesocialcmo.com/blog/?p=211#comment-83 "budgets, creative genius and media don’t matter; conversations do. The metric that defines success in this “new marketplace” is the number of quality conversations you’re having with targets." Seriously? Please do me a favor and read this http://bit.ly/4HQmrf . Then come back and rethink your position on metrics. “budgets, creative genius and media don’t matter; conversations do. The metric that defines success in this “new marketplace” is the number of quality conversations you’re having with targets.”

Seriously?

Please do me a favor and read this http://bit.ly/4HQmrf . Then come back and rethink your position on metrics.

]]> By: Bear Files http://www.thesocialcmo.com/blog/2010/02/resisting-the-temptation-of-meaningless-metrics/comment-page-1/#comment-82 Bear Files Wed, 10 Feb 2010 21:50:34 +0000 http://www.thesocialcmo.com/blog/?p=211#comment-82 Great article, Eric. I love your "number of quality conversations with targets" metric. I've heard of a lot of ways to quantify the benefits of social media involvement but that's the best yet. Great article, Eric. I love your “number of quality conversations with targets” metric. I’ve heard of a lot of ways to quantify the benefits of social media involvement but that’s the best yet.

]]> By: Tweets that mention Resisting The Temptation of Meaningless Metrics -- Topsy.com http://www.thesocialcmo.com/blog/2010/02/resisting-the-temptation-of-meaningless-metrics/comment-page-1/#comment-80 Tweets that mention Resisting The Temptation of Meaningless Metrics -- Topsy.com Wed, 10 Feb 2010 00:22:42 +0000 http://www.thesocialcmo.com/blog/?p=211#comment-80 [...] This post was mentioned on Twitter by Ardath Albee, Ted Morris, Eric Fletcher, Eric Fletcher, Allen Fuqua and others. Allen Fuqua said: @ericfletcher blogs about measuring what can truly matter in social media. Spot on: http://ow.ly/15pl6 [...] [...] This post was mentioned on Twitter by Ardath Albee, Ted Morris, Eric Fletcher, Eric Fletcher, Allen Fuqua and others. Allen Fuqua said: @ericfletcher blogs about measuring what can truly matter in social media. Spot on: http://ow.ly/15pl6 [...]

]]> By: uberVU - social comments http://www.thesocialcmo.com/blog/2010/02/resisting-the-temptation-of-meaningless-metrics/comment-page-1/#comment-79 uberVU - social comments Tue, 09 Feb 2010 22:55:14 +0000 http://www.thesocialcmo.com/blog/?p=211#comment-79 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by TheSocialCMO: Blogger @EricFletcher asks does size really matter? Resisting The Temptation of Meaningless Metrics http://bit.ly/adfwv6... Social comments and analytics for this post…

This post was mentioned on Twitter by TheSocialCMO: Blogger @EricFletcher asks does size really matter? Resisting The Temptation of Meaningless Metrics http://bit.ly/adfwv6...

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