THE SOCIAL CMO Blog

Alone we can do so little; together we can do so much!

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Entries from March 31st, 2010

In search of the smorganization

March 31st, 2010 · 4 Comments · All Posts, JeffAshcroft

The concept of smorganization was born out of my desire to find one word to first grab the attention and then communicate the dramatic changes to organizations of all types which are currently underway facilitated by social media. Most have still not grasped the depth or realized the breadth of the communications revolution happening around […]

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The 5 Ws and How To Build your Social Brand

March 30th, 2010 · 4 Comments · All Posts, DeborahWeinstein

What’s in a name? Everything, when it’s your personal brand; and perception is reality in the virtual world. Your name in the socially-networked universe defines your brand — your essence, what you stand for, your reputation and your three second BLINK, all in 140 characters or less! So, how do you differentiate and elevate your […]

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Social CRM: Top Priority for CMOs

March 26th, 2010 · 3 Comments · All Posts, Dr.HarishKotadia

Not a week goes by without the publication of findings from another study or survey confirming the growing reach of Social Media channels. Latest in this series is findings by NielsenWire. As per this study, “global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, […]

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Pizza Throwdown puts Domino’s Pizza Turnaround to the test

March 26th, 2010 · 1 Comment · All Posts, SamDecker

They called it the “Pizza Turnaround.” The Bazaarvoice Pizza ThrowdownTaste tests and focus groups had execs at Domino’s Pizza cringing as unhappy pizzaphiles gave brutally honest feedback on the taste of their pizza. Domino’s executives had a choice to make: go about their business – as many brands would – or learn from this negative […]

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Social Media and its impact upon Reunions

March 26th, 2010 · 1 Comment · All Posts, Ryan Sauers

If you take time to look around, you will see that Social Media is being discussed and/or utilized almost every place you look. So as I was thinking about all of this the other day, I began to wonder what impact Social Media will have on high school or college reunions in the coming years. […]

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The B2B Marketers Dilemma

March 25th, 2010 · 1 Comment · All Posts, JeremyVictor

A couple of weeks ago, I identified three recurring b2b marketing trends and I shared them with you in this post, Three B2B Marketing Trends (To Avoid). Today, I introduce you to something you are more than likely already intimately familiar with, I am calling it, The B2B Marketers Dilemma. Here it is. Am I […]

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The Strategy and Tactics of Social Brand Building

March 23rd, 2010 · 5 Comments · All Posts, DeborahWeinstein

I was recently asked to lead a Round Table at Humber College PR’s Personal Brand Camp here in Toronto. Participants included University post-graduate students taking a one year Certificate Program in PR, with an emphasis on Social Media. My assigned discussion topic was, “What are simple Social Media Routines I can use to Build my […]

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How to Spark a Snowcrash & What the Web Really Does

March 21st, 2010 · Comments Off · All Posts, Venessa Miemis

It’s been an interesting week, to say the least. In a lot of ways, we all just pulled each other up to a new frequency, I think. We’ve been sharing our ideas and perspectives of our personal discoveries for a while now, and all of a sudden all these perspectives assembled into an insight that […]

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Collaborating? Check Your Winning Attitude at the Door

March 21st, 2010 · Comments Off · All Posts, EricFletcher

There are few things we value more than winning. From t-ball, to spelling bees, to the professional sports franchise we personally adopt, nothing matches the thrill of finishing on top. It impacts self-image, the way we relate to those around us, and even commerce. (Ask the folks in New Orleans about victory’s impact on the […]

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Smashing the Silos with Social Media

March 21st, 2010 · 11 Comments · All Posts, JeffAshcroft

Our world is made up of silos. People seem to instinctively create barriers around what they feel is their territory and so a silo is formed. Many people also feel the need to classify everyone and everything mentally tossing it into the bucket or silo where they think the person, thing or idea belongs. Whether […]

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