Talk about cutting through the clutter! Want to make a point about pointless wall posts? Check out the Unmarketing hit song and video. Makes the point, yes? If you want to do something even more memorable, check out Scott’s contrarian marketing philosophy and tactics on his blog and Twitter stream (but please don’t post teddy bears, hearts, or even blessings on his wall).
Scott took a few minutes with me to talk about his upcoming book, Unmarketing, the tour to support it (how ’bout that “un-book tour”?), and the un-usual method he employed to git-er-dun. Time with Scott is like happy hour at an oxygen bar: you’ll leave refreshed and pumped for a grand adventure.
[link to the Social Media Professor with Scott Stratten podcast file because Google Buzz drops the embed]