An Idea Worth Spreading: The Future is Networks

This weekend I experienced a snowcrash; a moment where the seemingly disparate pieces of information floating in my head came together. A synapse fired, a new connection was made, and I was brought to a new level of consciousness, a new way of seeing the world. In reading this over, it almost sounds obvious, but it took me a while to get here. I hope that by sharing with you, it’ll help you “get it” too. So let me take you on my thinking trail.

Insight #1: The Overview

The Future is Networks.

This idea has been buzzing in my head for a long time. The first time I wrote it down was over a year ago, not really understanding what that meant, but it was an “intuition.” As time has gone by, this has seemed more and more probable, but I wasn’t sure how it fit together.

The buzzing has been growing louder, and my mind was saying, ‘The future of Social Business is networks,’ ‘The future of education is networks,’ ‘The future of society is networks.’

What the hell did this mean?

I know everyone is busy. Everyone is looking for some solution to how to make their situation better. If you will just bear with me, I’m going to expose you to what I found to be an incredibly powerful idea.

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Three Social Media Myths I Encounter

The marketing communications toolbox is exploding, and social media is fast becoming a game changer for businesses of all sizes and industries. We work with clients who understand the value of powerful language and smart marketing; so we don’t have to spend time educating them on why they should stay current with technology and new media channels. But we’ve had many conversations with people, even communications professionals, who continue to ignore the information channels on the social web. Why? Here are 3 of the most common social media myths and excuses we hear:

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