The Strategy and Tactics of Social Brand Building

I was recently asked to lead a Round Table at Humber College PR’s Personal Brand Camp here in Toronto. Participants included University post-graduate students taking a one year Certificate Program in PR, with an emphasis on Social Media. My assigned discussion topic was, “What are simple Social Media Routines I can use to Build my Personal Brand.”

Deb Weinstein at Personal Brand Camp

Anyone who knows me will attest to the fact that I am not a techie. While I adore the instant access to info and the joys of power sharing on the Internet, I’m hardly a guru when it comes to SEO and SMO optimization. Plus, my personal use of Social Media is so heavily focussed on Twitter, that my LinkedIn, Plaxo and Facebook (I’ve already folded MySpace) languish, sporadically tended to and virtually ignored.

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