Not a week goes by without the publication of findings from another study or survey confirming the growing reach of Social Media channels. Latest in this series is findings by NielsenWire. As per this study, “global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year”. This study further highlights that “Consumers in the U.S. continue to spend more time on social networking sites as well, with total minutes increasing 210% year-over-year and the average time per person increasing 143% year-over-year in December 2009. Year-over-year growth in average time spent by U.S. users, for both Facebook and Twitter.com, outpaced the overall growth for the category, increasing 200% and 368%, respectively” (for more see this link).
They called it the “Pizza Turnaround.”
The Bazaarvoice Pizza ThrowdownTaste tests and focus groups had execs at Domino’s Pizza cringing as unhappy pizzaphiles gave brutally honest feedback on the taste of their pizza. Domino’s executives had a choice to make: go about their business – as many brands would – or learn from this negative feedback and change their 50 year old recipe.
If you take time to look around, you will see that Social Media is being discussed and/or utilized almost every place you look. So as I was thinking about all of this the other day, I began to wonder what impact Social Media will have on high school or college reunions in the coming years.
It is my thinking that the past objective and main reason for wanting to attend such reunions has been to — “catch up” with old classmates and friends and to rekindle old relationships.