Comments on: Smashing the Silos with Social Media http://www.thesocialcmo.com/blog/2010/03/smashing-the-silos-with-social-media/ Alone we can do so little; together we can do so much! Sun, 05 Sep 2010 13:10:13 -0600 hourly 1 http://wordpress.org/?v=3.0.1 By: Facilitating Integration: Functional lines blurring due to social media http://www.thesocialcmo.com/blog/2010/03/smashing-the-silos-with-social-media/comment-page-1/#comment-1189 Facilitating Integration: Functional lines blurring due to social media Thu, 01 Jul 2010 17:18:26 +0000 http://www.thesocialcmo.com/blog/?p=330#comment-1189 [...] first off there’s nothing better when it comes to Smashing the Silos with Social Media. So wheter it’s between departments in one company or between companies needing to work [...] [...] first off there’s nothing better when it comes to Smashing the Silos with Social Media. So wheter it’s between departments in one company or between companies needing to work [...]

]]> By: Ian Greenleigh http://www.thesocialcmo.com/blog/2010/03/smashing-the-silos-with-social-media/comment-page-1/#comment-901 Ian Greenleigh Thu, 27 May 2010 01:51:14 +0000 http://www.thesocialcmo.com/blog/?p=330#comment-901 So this is very strange. We must be tuned in to the same mental frequency, or however you want to put it. I wrote this on the 24th without having read your excellent post http://bv-url.com/unsilo. Your "smash" is my "un-silo", but either way we're both hitting on the same idea. Your post encompasses far more--to me, you're speaking about the democratization of the web...no, the planet, via social media. Good on you. So this is very strange. We must be tuned in to the same mental frequency, or however you want to put it. I wrote this on the 24th without having read your excellent post http://bv-url.com/unsilo.

Your “smash” is my “un-silo”, but either way we’re both hitting on the same idea. Your post encompasses far more–to me, you’re speaking about the democratization of the web…no, the planet, via social media. Good on you.

]]> By: Social CRM: Controversial, Complex but Critical http://www.thesocialcmo.com/blog/2010/03/smashing-the-silos-with-social-media/comment-page-1/#comment-459 Social CRM: Controversial, Complex but Critical Sat, 24 Apr 2010 21:20:25 +0000 http://www.thesocialcmo.com/blog/?p=330#comment-459 [...] the cross functional application of Social tools by function, similar to our belief in the need to smash the silos both within and beyond the organization. He also shares some interesting channel decision [...] [...] the cross functional application of Social tools by function, similar to our belief in the need to smash the silos both within and beyond the organization. He also shares some interesting channel decision [...]

]]> By: Ann Marie van den Hurk, APR http://www.thesocialcmo.com/blog/2010/03/smashing-the-silos-with-social-media/comment-page-1/#comment-196 Ann Marie van den Hurk, APR Tue, 23 Mar 2010 01:59:05 +0000 http://www.thesocialcmo.com/blog/?p=330#comment-196 Our world is filled with silos and many companies operate with silos that keep people a part. While social media offers an opportunity for people to express themselves, be brand ambassadors for their cause or company and connect with others, it may not smash the silos. Social media may help by creating a free flow exchange of ideas. To smash the silos though, it takes an organizational culture shift caused by a major opportunity or more likely a major threat. Our world is filled with silos and many companies operate with silos that keep people a part. While social media offers an opportunity for people to express themselves, be brand ambassadors for their cause or company and connect with others, it may not smash the silos. Social media may help by creating a free flow exchange of ideas. To smash the silos though, it takes an organizational culture shift caused by a major opportunity or more likely a major threat.

]]> By: Renee http://www.thesocialcmo.com/blog/2010/03/smashing-the-silos-with-social-media/comment-page-1/#comment-194 Renee Mon, 22 Mar 2010 13:58:49 +0000 http://www.thesocialcmo.com/blog/?p=330#comment-194 And perhaps Social Media has created new silos: Silos of users versus non-users. Silos of old media versus new media. Silos of class (yes class. Those with no access to technology cannot take advantage of social media). Silos of personal versus professional branding. And the list goes on... Although we have seen the incredible positive impact SM has had for causes, corporations, and personal promotion, it is still very much a space of limited understanding. I would be hesitant to say that SM will be THE catalyst for change, but perhaps a contributor in it. Great post Jeff. Definitely one to discuss in further detail. And perhaps Social Media has created new silos:
Silos of users versus non-users. Silos of old media versus new media. Silos of class (yes class. Those with no access to technology cannot take advantage of social media). Silos of personal versus professional branding. And the list goes on…

Although we have seen the incredible positive impact SM has had for causes, corporations, and personal promotion, it is still very much a space of limited understanding. I would be hesitant to say that SM will be THE catalyst for change, but perhaps a contributor in it.

Great post Jeff. Definitely one to discuss in further detail.

]]> By: Gary Walter http://www.thesocialcmo.com/blog/2010/03/smashing-the-silos-with-social-media/comment-page-1/#comment-190 Gary Walter Sun, 21 Mar 2010 21:49:50 +0000 http://www.thesocialcmo.com/blog/?p=330#comment-190 What a great, clear, and concise essay. Exactly, now is the time to break out of those silos of isolation. The transparency, authenticity, and relevancy that SoMe allows is beyond our wildest dreams. Of course there will be those who will seek to put people back into their silos. What a great, clear, and concise essay. Exactly, now is the time to break out of those silos of isolation. The transparency, authenticity, and relevancy that SoMe allows is beyond our wildest dreams.

Of course there will be those who will seek to put people back into their silos.

]]> By: uberVU - social comments http://www.thesocialcmo.com/blog/2010/03/smashing-the-silos-with-social-media/comment-page-1/#comment-189 uberVU - social comments Sun, 21 Mar 2010 21:13:38 +0000 http://www.thesocialcmo.com/blog/?p=330#comment-189 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by TheSocialCMO: Smashing the Silos with Social Media ~ Social media gives us back our voice http://bit.ly/aDwFxT... Social comments and analytics for this post…

This post was mentioned on Twitter by TheSocialCMO: Smashing the Silos with Social Media ~ Social media gives us back our voice http://bit.ly/aDwFxT...

]]> By: Jaime Almond http://www.thesocialcmo.com/blog/2010/03/smashing-the-silos-with-social-media/comment-page-1/#comment-187 Jaime Almond Sun, 21 Mar 2010 16:39:44 +0000 http://www.thesocialcmo.com/blog/?p=330#comment-187 Social Media is a catalyst for change. I love how it gives a voice to those previously unable to afford to get their message out to the masses. In all of this silo busting, people can speak out about businesses, products and their peers. It's important for people to understand the responsibilities of their opinions and it's also important for those reading the opinions to make sure they get a well-rounded picture. Ultimately, Social Media moves us towards thinking for ourselves. I like that. Social Media is a catalyst for change. I love how it gives a voice to those previously unable to afford to get their message out to the masses.

In all of this silo busting, people can speak out about businesses, products and their peers. It’s important for people to understand the responsibilities of their opinions and it’s also important for those reading the opinions to make sure they get a well-rounded picture.

Ultimately, Social Media moves us towards thinking for ourselves. I like that.

]]> By: John James O'Brien, CRM, MALT http://www.thesocialcmo.com/blog/2010/03/smashing-the-silos-with-social-media/comment-page-1/#comment-186 John James O'Brien, CRM, MALT Sun, 21 Mar 2010 15:23:19 +0000 http://www.thesocialcmo.com/blog/?p=330#comment-186 Social media is a tool for silo busting, and the implications of use may threaten silo...but silos develop out of certain realities and until those are addressed, working around the problem does not solve it. I'm a strong believer in the power of social media to transcend barriers,. I believe even more strongly in dealing with root causes. Trapped in silos? Use your network to explore and develop alternatives that can replace dysfunction with effective collaboration for demonstrable outcomes. Social media is a tool for silo busting, and the implications of use may threaten silo…but silos develop out of certain realities and until those are addressed, working around the problem does not solve it. I’m a strong believer in the power of social media to transcend barriers,. I believe even more strongly in dealing with root causes. Trapped in silos? Use your network to explore and develop alternatives that can replace dysfunction with effective collaboration for demonstrable outcomes.

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