5 thoughts on “The Strategy and Tactics of Social Brand Building

  1. Great post, Deb! Like you, I am not a “techie,” but I am a professional communicator and fellow IABC member. On the social networking channels, it doesn’t take long to discern a person’s or a company’s brand. Appreciated your strategy emphasis as well. Some PR pros and brand messengers that I follow and learn from are @ScottMonty, @ThePowerofSmall, @ComcastCares, @Nordstrom, and @Wegmans. I look forward to your 5 W’s post next. Thanks for sharing!

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