Social CRM: Controversial, Complex, Critical!

Here at The Social CMO we have a number of experts, definers and those interested in the implementation of Social CRM Strategies. Everytime we make a post on the topic, there is always many responses both positive, negative or debating one interpretation or another.

See our recent post from @HKotadia entitled Definition of Social CRM – Explained! and the subsequent comments discussion as just one example of how active a topic that Social CRM is currently.

Also, for those looking for a frank and simple discussion of Social CRM and the approaches and differences from traditional CRM, the below two part interview videos with Lithium CMO Sanjay Dholakia are a great starting place.

Part One of interview with Lithium CMO Sanjay Dholakia

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