“Help! I’m drowning!”
You probably felt that way about information overload BEFORE you added social media to your daily routine. Now you, me and everyone else are drowning in a swirling sea of data, appeals, ads, options, opt-ins, opt-outs and so many pop-up screens we’re all pooped-out. The problem is, as business owners and leaders, we still have to communicate and connect.
On my radio show, Social Media Professor, I spoke with someone who can help: Sam Horn. Sam is someone who knows how to make product names, taglines and headlines POP! She assures us we “don’t have to have an MBA or a multimillion-dollar budget to create one-of-a-kind ideas, products, and messages. All you need is the POP! Process: a fun, fascinating, and strategic approach for making your message purposeful, original, and pithy—to generate instant intrigue and word-of-mouth buzz.”
POP book cover
Hear the Social Media Professor interview with Sam Horn on BlogTalkRadio.
Subscribe to the Social Media Professor Podcast on iTunes.
Jumpstart your naming brainstorm with a prefix, suffix and root chart.
You’re right on target; everyone’s drowning, so how do I make “good” noise (posts worth tuning in to, that get attention)? I’ve begun a radically different type of vblog which shouts “look at me!” – will this irritate, or, if the content is high quality, will it necessarily gain a following? If you build it, will they come?
Being a idea guy, I look forward to diving into POP. Thank you
*self-promotion, but it aims to start conversations- http://www.wilddreambook.com)