It’s the big question in word of mouth: what is an advocate worth? Well, according to research Syncapse and Hotspex have just released on eMarketer, on average $136.38. The study looked at the Facebook fans of the 20 biggest corporate brands on the site, and calculated the fans’ worth from a combination of how much [...]
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When a crisis comes knocking-no matter how prepared companies may think they are-generally speaking, the first 48 hours will set the stage for how a company will respond and deal with the crisis. Clearly, in the case of BP and its recent disaster in the Gulf of Mexico, nobody was prepared for the magnitude and [...]
Tags:BP·crisis management·Crisis PR·disaster·learn·lessons·PR
1. If you aren’t measuring anything else, social media measurement isn’t the problem. Measurement is a discipline, and it needs to be business-wide. If you’re going to ask about the ROI, value, or impact of social media and how to measure it, I’m going to ask how you’re going about determining those things for other [...]
Tags:metrics·social media·social media measurement·Tagged as: measurement standards
Happy to have the opportunity to share with all of you the video of an interview I did with SupplyChainBrain on Social Media in the Supply Chain recorded at the Aberdeen SCM Summit in San Francisco. Even if you’re not in supply chain directly, many of the concepts discussed on employee engagement and empowerment can [...]
Tags:employee·empowerment·engagement·functional integration·interview·social media·supply chain·video
I first saw this video a month or so ago during a web presentation on UstreamTV and asked the presenter via Twitter DM where he got it with unfortunately no reply. Pleased to say I’ve come across it again and this time was able to score the embed code below to share it with you [...]
Tags:hope
Wherever I go to speak, entrepreneurs and corporate marketing professionals come up to me afterward and ask, “But what do we DO with social media?” So, forget all the fancy plans; forget the ever-unsatisfying pursuit of ROI. Please just let this video sink in. Let this one thought permeate all that you do on social [...]
Tags:change·compliment·empower·enlighten·happy·improve·smile·transform·uplift·validate·validation
Live outside the box! Let’s say it again. Live outside the box and dare to no longer be defined by the “confines of a box.” Why is it that so many people today are defined by the proverbial “box” and quite frankly seem to like to stay in the comfortable confines of a box? Think [...]
I believe many are looking at this in too narrow a fashion. Everyone is trying to assign a dollar value to a Facebook fan or Twitter follower instead of addressing the fact that it is the engagement and interaction that takes place in these mediums that is incredibly important to a brand. Building a relationship [...]
Tags:facebook·investment·Open Sky·return on relationship·ROR·Ted Rubin·value
Having been continuously inundated for the last few years with social media how to books, articles, the five steps to the ten steps of social media greatness and so on, I am now at the point of saying enough already, STOP! Under such duress my brain has been crying out for a way to crystallize a simplified [...]
Tags:activate·B2B·B2C·dominate·engage·engagement·lead·leadership·leading·leads·listen·listening·marketing·social media
As you may have noticed from some recent tweets, The Social CMO Crew are writing a book, entitled surprisingly enough The Social CMO! But before we embark on this illustrious effort we want to get your opinion and input. More than four hundred thousand of you now follow the various member accounts of The Social [...]
Tags:book·contents·crowdsource·crowdwrite·feedback·input·suggestions·thesocialcmo
