How to “win” with social media

Wherever I go to speak, entrepreneurs and corporate marketing professionals come up to me afterward and ask, “But what do we DO with social media?”

So, forget all the fancy plans; forget the ever-unsatisfying pursuit of ROI. Please just let this video sink in. Let this one thought permeate all that you do on social media. If you will, I guarantee you that you will discover exactly what you should DO on social media.

Here’s the foundational principle at work on social media:

  • everyone wants to be heard
  • everyone wants to be understood
  • everyone wants to know his or her life matters.

You START that process by paying attention. On Twitter that starts by following the people who are following you. Period. It is just that simple. The next step is making social media about them, not you. And that starts by acknowledging their presence.

[Whenever I say something like this, someone with 250 followers will try to tell me they follow only people who add value to their own social media experience. I won’t tackle the challenges with that argument in this post, but I would encourage you to seriously think through the value system that would produce such a conclusion.]

Please watch T.J. Thyne’s famous video and then notice the people around you: acknowledge & affirm—it’s how to win with social media and in real life, too.

Trey Pennington

PS. You are AWESOME!

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