THE SOCIAL CMO Blog

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Entries from June 11th, 2010

It is about teleportation–not time travel

June 11th, 2010 · 1 Comment · All Posts, RickWion

I dreamed the other night that I was a physicist working on a time travelling machine. While I am fascinated by the concepts of quantum mechanics, time travel and Einstein’s Theory of Relativity, I have to admit that my understanding of the real possibilities in this area stretch no further than popular sci-fi movies and [...]

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The wrapper matters

June 11th, 2010 · 1 Comment · All Posts, SethGodin

When you have a big idea, the question is, how to spread it? You can go through a traditional publisher and have it printed in the tried and true way, like Clay Shirky. I had a chance to read Clay’s new book a few months ago. No surprise: it’s pure gold, unalloyed insight about the [...]

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Can your website pass the 20-second test?

June 11th, 2010 · Comments Off · All Posts, MarkSchaefer

Twenty seconds. That’s about the amount of time you have to grab a visitor’s attention on your website. To keep them there, you better have something great to say and it better be quick! There are four messages you need to deliver in those precious moments that will determine whether somebody is a sales lead [...]

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The Role of Proactive Listening in Social Media Communication

June 7th, 2010 · 1 Comment · All Posts, EricFletcher

Here’s the problem: we believe that once we’ve delivered a message — written it, recorded it, spoken it aloud, hit “SEND” or (truth be told) even outlined it in bullet-form — that we have Communicated. Put another way (and maybe a bit more to the point), when we think about communicating, we inevitably think about [...]

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Why Social Media will drive adoption of SaaS CRM

June 6th, 2010 · 1 Comment · All Posts, Dr.HarishKotadia

SaaS CRM ( Software as a Service) has been around for a while. Salesforce.com, one of the largest service providers in SaaS CRM space has been around for more than ten years and has been listed on NYSE for almost six years now. I can still recall the day Salesforce.com was listed on NYSE, having [...]

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Is social media the great equalizer?

June 6th, 2010 · 1 Comment · All Posts, Karima-CatherineGoundiam

Liberté, égalité, fraternité, French for “Liberty, equality, fraternity“ – is the French national motto that has inspired this post: Is social media the social equalizer? Events such as the French revolution, leaders like Martin Luther King and Barack Obama, make us all wish these three words were true. Social media seems to congregate intellectual freedom, [...]

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Social CRM Excellence Awards Presented to Industry Leaders at Lithium Network Conference (LiNC)

June 6th, 2010 · 1 Comment · All Posts, JeffAshcroft

From Business Wire: Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, announces the winners of the 2010 Social CRM Excellence Awards. With the dramatic growth in Social CRM adoption over the last 12 months, Lithium wanted to highlight the lengths companies were going to and the results that companies [...]

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How do I increase my influence on Twitter?

June 3rd, 2010 · 4 Comments · All Posts, MarkSchaefer

A business colleague asked me this question and I figured if it was on his mind, it might be on yours too. While it remains to be seen if I have actual influence anywhere, I have undoubtedly created substantial, tangible business benefits through Twitter and the social web. So here’s my strategy. It’s very simple [...]

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