THE SOCIAL CMO Blog

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Entries from July 27th, 2010

The Power of Social Reach

July 27th, 2010 · 1 Comment · All Posts, TedRubin

Remember the Yellow Pages? When we needed business information or personal contact information, we would have to find the right book from a huge stack, then flip through all those pages to find what we were looking for. If we needed a contact in a different state, we had to make phone calls to find […]

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Rick Wion first #MarketerMonday Chat Guest!

July 26th, 2010 · 4 Comments · All Posts, JeffAshcroft

This evening at 8:00pm eastern marked the launch of the #MarketerMonday Chat utilizing hashtag #MMchat and Rick Wion @rdublife, Director of Social Media for McDonald’s was the first SPECIAL guest on the chat! Tweetchat was hosted by yours truly @JeffAshcroft aka @TheSocialCMO and our topic was Social Media Alignment. Check out the full transcript of […]

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What Don Draper Can Teach You About Social Media

July 26th, 2010 · 7 Comments · All Posts, RachelFoster

Warning: Mad Men season four spoiler alert ~ In the season four premiere of Mad Men, Don Draper puts the new agency in jeopardy when he refuses to open up during an interview with Ad Age. His lack of candour gives the reporter nothing to work with. This leads to a bland article that fails […]

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Social Media and Future of Advertising

July 25th, 2010 · Comments Off · All Posts, Dr.HarishKotadia

What is the future of advertising in Social Age? Well, we may get as many different answers as the number of Social Media gurus and Advertising pundits out there, which by the way is not a small number! “Nature of commercial message is not going to look like a display ad, it’s going to provide […]

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Calling for the Death of Consumption Guilt

July 24th, 2010 · 1 Comment · All Posts, AmberNaslund

How often do you lament the fact that you can’t get through all of the stuff in your reader? I know I’ve done it. Do you feel guilty when you unsubscribe something or unfriend someone in your network? Why? Consumption of content is not a democracy. Giving of attention is not a democracy. We each […]

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Old Spice: Now That’s Viral, Man!

July 24th, 2010 · 1 Comment · All Posts, ScottMonty

If you haven’t followed the Old Spice phenomenon from this week, you’ve missed out. It’s a great example of a really strong performing viral campaign that harkens back to some of the classics like Subservient Chicken, Shave Everywhere, and Tea Partay. It started on on television earlier this year with the following Old Spice commercial, […]

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Paradox of promises in the age of word of mouth

July 24th, 2010 · 1 Comment · All Posts, SethGodin

Word of mouth is generated by surprise and delight (or anger). This is a function of the difference between what you promise and what you deliver (see clever MBA chart) Word of mouth is generated by surprise and delight (or anger).

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Love consumers… but don’t forget brands

July 23rd, 2010 · 1 Comment · All Posts, MollyFlatt

It’s easy to give brands a bad rap. In our warm and fuzzy social world, corporate has pretty much become a dirty word. Scan social media on any given day and you’ll encounter a raft of articles called things like ‘how to become a business that cares’, ‘the latest social media fail’ and ‘dealing with […]

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Sniffing Out Real Expertise in Social Media

July 22nd, 2010 · 1 Comment · All Posts, RickWion

As the field of social media matures, there is the inevitable march of the unqualified and snake-oil sellers into this area of expertise. This is not something surprising given that social media *looks* simple, fun, hip, and sexy. Plus there is draw of, “yes you can be paid actual dollars to play on Facebook and […]

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Innovative Use of Traditional Metrics

July 22nd, 2010 · 5 Comments · All Posts, TedRubin

Here’s an interesting concept: using traditional measurement tactics to determine the success of non-traditional (social media) marketing. At first, it sounds as though this goes against my persistent encouragement for companies to measure the Return on Relationship rather than just the standard Return on Investment, but actually it doesn’t. In his July 19 blog post […]

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