Alone we can do so little; together we can do so much!
How often do you lament the fact that you can’t get through all of the stuff in your reader? I know I’ve done it.
Do you feel guilty when you unsubscribe something or unfriend someone in your network? Why?
Consumption of content is not a democracy. Giving of attention is not a democracy. We each have to decide what we find value in, and leave the rest behind. If that’s one blog or no blogs or five Twitter followers or a hundred, it’s up to us. And there is no standard that’s fit for everyone.
If you haven’t followed the Old Spice phenomenon from this week, you’ve missed out. It’s a great example of a really strong performing viral campaign that harkens back to some of the classics like Subservient Chicken, Shave Everywhere, and Tea Partay.
It started on on television earlier this year with the following Old Spice commercial, “The Man Your Man Could Smell Like” (link for those of you in RSS readers):
(If you’d like to see how this was accomplished, Leo Laporte has a great interview with the agency.)
That commercial, first aired during the Super Bowl in early February, as of this week has garnered over 14 million views. And then the next commercial, “Old Spice: Questions“, went up on YouTube:
Those ads are pretty funny to begin with and were passed around a good deal. But this week, Wieden + Kennedy, creators of the campaign for Procter & Gamble, took it to the next level.
Word of mouth is generated by surprise and delight (or anger). This is a function of the difference between what you promise and what you deliver
(see clever MBA chart) Word of mouth is generated by surprise and delight (or anger).