MarketerMonday Chat or #MMchat for short was founded by @JeffAshcroft on July 26th, 2010 and every week since has featured a SPECIAL guest and generated an interesting and useful transcript. Beginning on July 26th, 2010 we were pleased to announce that every #MarketerMonday at 8:00pm eastern we will feature a SPECIAL #MarketerMonday Chat guest on [...]
Entries from July 19th, 2010
Meet #MarketerMonday Greats on #MMchat !
July 19th, 2010 · 8 Comments · All Posts, JeffAshcroft
Tags:#MMchat·Chat·discussion·forum·live·marketing·special guests·tweetchat
Relationship Commerce… the new definition
July 15th, 2010 · 3 Comments · All Posts, TedRubin
Long-term E-commerce success is in a big way relative to Relationship Commerce, building relationships and interacting with consumers. Relationships are extremely important. The relationship a customer has with a company can make or break the company’s success… this is perfectly exhibited with what Amazon does to nurture a relationship. But what about true relationships that [...]
Don’t forget YouTube!
July 15th, 2010 · No Comments · All Posts, TedRubin
“Further positioning itself as a TV alternative, YouTube has launched a new user interface option named ‘Leanback,’ with which users can more easily browse content at a distance.” MediaPost, Thursday July 8, 2010 Awesome idea and functionality that will help lead YouTube to the forefront of next generation online video viewing. YouTube is so often [...]
12 Personas to show you who’s online and how they feel about being online
July 14th, 2010 · 1 Comment · All Posts, TreyPennington
If you want to use social media to build relationships with your customers and prospects, you’ll want to have a very good idea of exactly who they are. ExactTarget and CoTweet have done the heavy-lifting to develop 12 online personas to help you understand customer expectations and behavior on social media. Their report examines both [...]
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Facilitating Integration: Functional lines blurring due to social media
July 14th, 2010 · 1 Comment · All Posts, JeffAshcroft
At this point there seems to be few parts of traditional organizations and the functions within them that will not be touched or even perhaps radically altered by the forces of social media connectivity and communications. But there are still many naysayers out there asking Why do we need social media? Some typical responses from [...]
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Your Customers Are Going Mobile
July 10th, 2010 · 3 Comments · All Posts, ChuckMartin
We’re in the midst of yet another technological revolution slated to be bigger than that of the TV or PC and marketers will be faced with how to most effectively deal with it. The new market is Mobile and it is about to change everything. No longer will the customer be found tethered to a [...]
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Can the social web play a role in customer retention?
July 10th, 2010 · 1 Comment · All Posts, MarkSchaefer
The recession has culled the weak from the pack but it’s likely that your competition is still fierce. Is there a way to attract and retain B2B customers without lowering your price? And is there a way to leverage the social web to keep your customers … even in the extreme case of a commodity [...]
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5 Steps to Add Social Media to Your Marketing Mix
July 10th, 2010 · 8 Comments · All Posts, AnneDGallaher
Social media participation is a marketing game changer for every size of business. The playing field is leveled and companies from @Ford with 198,000 employees, to @AmeriChoiceFCU with 60 employees, to @GoodHlthRewards with 7 employees have equal opportunity to tell their story, attract an audience, listen to the customer, and make the sale. Perhaps you [...]
Tags:blogging·checking-in·competition·conversations·participation·tweeting
4th of July – “Independence Day” – Declare Yours!
July 4th, 2010 · 2 Comments · All Posts, TedRubin
The thought of Independence Day brings to mind the current economic environment as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put our heads down, one foot in front of the other, and persevere. It is easy to fall [...]
Tags:challenge·growth·independence
Video: LiNC 2010: Paul Greenberg – 5 mins with an SCRM Expert
July 3rd, 2010 · 1 Comment · All Posts, JeffAshcroft
Paul Greenberg, founder of the 56 Group, Social CRM expert and keynoter at the LiNC conference this year, gives his take on the Social CRM industry and what companies are, and aren’t doing…. Key takeaway for me is how Social CRM is one of the driving factors creating the need for the types of functional [...]
Tags:communication·LiNC 2010·Paul Greenberg·social crm·video
