Paul Greenberg, founder of the 56 Group, Social CRM expert and keynoter at the LiNC conference this year, gives his take on the Social CRM industry and what companies are, and aren’t doing….
Key takeaway for me is how Social CRM is one of the driving factors creating the need for the types of functional integration described in my recent post Facilitating Integration: Functional lines blurring due to social media.
Follow Paul Greenberg on Twitter @pgreenbe
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