Comments on: What Don Draper Can Teach You About Social Media

By: Mad Men’s Social Media Lesson (Warning- Spoilers) « 84 perCENT

Mad Men’s Social Media Lesson (Warning- Spoilers) « 84 perCENT — Wed, 28 Jul 2010 03:25:04 +0000

[...] watching the first episode of Season 4 of Mad Men, and reading this article, I get more amused of the power of social media. Don’s lack of charisma during an interview [...]

By: Grant Cummings

Grant Cummings — Tue, 27 Jul 2010 17:09:23 +0000

Great article, great show.

By: Rachel Foster

Rachel Foster — Tue, 27 Jul 2010 16:07:57 +0000

Hi Mark – Yes, I can see Don on Twitter. He’d make SCDP a social media legend.

Hi Dave – Thanks for the feedback. Perhaps the insecurity is also fear of letting the public have more control over their brands.

Hi Aaron – Thanks! I’m glad you liked the post.

By: Aaron West

Aaron West — Tue, 27 Jul 2010 11:54:57 +0000

This is the first time i have seen these articles Jeff. Bloody excellent. If only more people can get to read them. Fabulous stuff.

By: Dave Thackeray

Dave Thackeray — Tue, 27 Jul 2010 07:59:43 +0000

Great post, Rachel!

I believe the one threat to social media being holistically embraced is insecurity. There has never been so much of it floating around the higher echelons of corporations.

C-suites are flooded with egos finessed only on hollow promises and track records based on yesterday achievements. This is the problem.

When few CEOs and CMOs are willing to take risks for the future of the enterprises they serve, it is little surprise to me that they have a hostile tendency towards things that could potential compromise their wafer-thin reputations.

Yet industry today more than ever needs visionaries and strategists with a proclivity for change.

Let’s hope Don Draper can inspire those of his ilk in the real world with his new-found adaptability and agility to evolve.

By: Tweets that mention What Don Draper Can Teach You About Social Media -- Topsy.com

Mon, 26 Jul 2010 22:46:13 +0000

[...] This post was mentioned on Twitter by Heidi Cool and Molly Carter Gaines, The Social CMO. The Social CMO said: What Don Draper Can Teach You About Social Media ~ Transparency, 2nd chances & storytelling @CopywriterTO http://bit.ly/_MadMen #Madmen [...]

By: Mark Burgess

Mark Burgess — Mon, 26 Jul 2010 21:52:03 +0000

In 2010, Don Draper would be an avid twitter user and would leverage his extraordinary talents to draw followers to his agency. Memorable stories and tweets would give SCDP an edge in a very crowded marketplace. Agree that ‘transparency’ is key and Don missed an ideal interview opportunity with the leading industry trade publication of its time: Ad Age. Of course, Ad Age is still very relevant today (particularly adage.com). Don would find that Twitter would be an invaluable new business tool.

Mark Burgess