I’ve seen people say before that in social media “You have to give to get.” And to that, I say, AMEN.
For most marketers, this is of course a complete and utter disconnect from how they are used to thinking. Yet, I contend, for many it would be the most effective social media/marketing/business strategy they could possibly implement.
Of course, in the past few years, myriad marketers have jumped on the cause marketing bandwagon. And, while rare companies are launching ambitious programs like Kohl’s Cares, and The Pepsi Refresh Project and the like, to be honest, in my experience, most companies I talk to about strategies like this don’t yet understand how giving can benefit them.