THE SOCIAL CMO Blog
Alone we can do so little; together we can do so much!
Great post Ted!
Yeah, scary proposition to have that in someone else’s hands! But it can be done I will say, if you find an outside team you can vet out probably, that like you mentioned carries the ‘voice’ and culture of the company.
But easy to make or break relationships… instantly with the power of social media. We’ve had tremendous lucky keeping this in house because frankly, who knows – loves – lives & breathes our company better than us.
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