McDonald’s Foursquare Day Campaign Increased Checkins by 33% | THE SOCIAL CMO Blog

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McDonald’s Foursquare Day Campaign Increased Checkins by 33%

September 25th, 2010 · 1 Comment · All Posts, RickWion

Golden Arches

Click image to see full post on Mashable

You probably already saw this via Mashable (which gets a tad more traffic than my blog) but in case not, I wanted to share the case study of how we were able to use Foursquare to increase foot traffic while showing real ROI.

A huge thanks to Miss Destructo www.missdestructo.com and Dr. Nate www.brighteyesnews.com/ who made Foursquare Day possible.

Tags: check-ins·Foursquare·Foursquare Day·increase·McDonald's·Rick Wion

One Comment so far ↓

Mark W Schaefer // Sep 27, 2010 at 11:51 am

This data was incorrect and the source later said the Foursquare campaign did not increase the traffic as they claimed. Measurement error.