McDonald’s Foursquare Day Campaign Increased Checkins by 33%

Golden Arches

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You probably already saw this via Mashable (which gets a tad more traffic than my blog) but in case not, I wanted to share the case study of how we were able to use Foursquare to increase foot traffic while showing real ROI.

A huge thanks to Miss Destructo www.missdestructo.com and Dr. Nate www.brighteyesnews.com/ who made Foursquare Day possible.

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One thought on “McDonald’s Foursquare Day Campaign Increased Checkins by 33%

  1. This data was incorrect and the source later said the Foursquare campaign did not increase the traffic as they claimed. Measurement error.

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