THE SOCIAL CMO Blog

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Entries from January 30th, 2010

New “Participation Chain” – Tying contributions together to gain deeper customer engagement… and results!

January 30th, 2010 · 2 Comments · All Posts, SamDecker

Ze Frank and I were having dinner a several months ago at a fantastic Thai “hole in the wall” in New York. The conversation turned to a subject we think about a lot, albeit coming from different perspectives. We started talking about how conversations and ongoing touchpoints really make the difference – when actions build […]

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Growing Into Leadership

January 29th, 2010 · 2 Comments · All Posts, AmberNaslund

People aren’t born into leadership positions. We usually start in the trenches, as the doers. The bricklayers. The people touching all the parts, from the inside out. We earn the right to lead the projects and the vision by doing the work itself, and doing it well. But therein usually lies the rub. Because the […]

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Is The Devil We Know Defining Our Message?

January 28th, 2010 · 2 Comments · All Posts, EricFletcher

When it comes to communication that is critical to the future, it’s easy to let the negatives we know (and probably understand very well) completely determine the framework of an important message. Case in point — when discussing dating with my teenage daughter, it’s difficult for me not to speak completely out of personal experience, […]

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Top Guns: Best of Best in Social Media Policy, Guidelines

January 27th, 2010 · 1 Comment · AmyHowell

We’ve been helping our corporate clients with social media or online social network strategies, uses and policies of late and as I have been reading through the volume of information, I thought I’d post and share the “best of the best” that I’ve found thus far (I would say Harrison Ford, Robert Duvall, Clint Eastwood […]

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Want a Marketing Edge? Write to Be Read

January 26th, 2010 · 8 Comments · AnneDGallaher

The chief purpose in communication is to be read. Whether it’s emails, texts, tweets, blog posts, letters, memos, or proposals—we want people to read what we’ve written. Good writing is clear, readable, and audience appropriate. It attracts the reader to the message. On several occasions, I have read a book review in the Wall Street […]

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Social Differences in Management vs Leadership

January 26th, 2010 · 1 Comment · Ryan Sauers

Is there a difference between being a leader and being a manager? The answer to this question is – yes- indeed there is clearly a difference. A friend of mine once said, “you show me someone who can get a group of unpaid volunteers to work together and accomplish something great- there you will find […]

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Will The Business People Please Stand Up?

January 24th, 2010 · 4 Comments · AmberNaslund

I don’t care about social media gurus or experts or mavens or whatever. That whole thing is going to settle itself out eventually, when the good work starts getting more concrete, and the people actually doing the work continue demonstrating and illustrating their learnings and results. What concerns me far more than some nerd slinging […]

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4 Reasons For Brands to Tweet ~ @TrendTracker

January 24th, 2010 · 2 Comments · GlenGilmore

Newest member of The Social CMO group is Glen Gilmore the @TrendTracker and he shares with us 4 Reasons For Brands to Tweet. 1. Twitter is knocking out the competition. While Twitter is still more than a bit confounding to those not tweeting, its exponential growth is knocking out the competition in the world of […]

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Lighting the social media fire @TheSocialCMO

January 24th, 2010 · 1 Comment · JeffAshcroft

When I was a boyscout I learned how to best set and build a fire. First you needed the right place, then some kindling, small wood and finally to lay on the logs. Then comes the most important element required to bring a roaring fire to life and that is when you strike the match […]

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