I say “we”, because I include myself in what I’m about to say. Yesterday, I posted that what we really need is more people with solid business skills. And Justin commented, rightly so, that many of the people shouting AMEN might just be part of the problem. He’s not wrong. It’s not likely that each [...]
Entries from January 23rd, 2010
Tough Love: We Have Work To Do
January 23rd, 2010 · 1 Comment · AmberNaslund
Tags:make change happen·mobilize people to action·solid business skills·tough love
It’s NOT about the money!
January 23rd, 2010 · 1 Comment · TreyPennington
What is the goal of business? As one classically trained in American business, I can confidently quote to you the textbook answer: The goal of business is to increase shareholder wealth. While one might think “shareholder wealth” would be open to interpretation, I’ll put your mind at rest by letting you know the almost universal [...]
Marketing on a Shoestring: 10 Ideas to Gain Visibility and Market Presence
January 23rd, 2010 · 2 Comments · AnneDGallaher
It is said that money is the great inhibitor of innovation. When businesses have to trim budgets and increase market share—the scenario most of the business world found itself in these last eighteen months—it presents an opportunity. Wall Street Journal owner Rupert Murdoch seems almost prescient with his 2008 statement: “The world is changing very [...]
Tags:best-in-class·Ford·marketing·return on information·shoestring budget
Empathy: The first step in creating value
January 23rd, 2010 · Comments Off · TreyPennington
The first step in creating something valuable for your audience is to think and feel what your audience is feeling. Tom Asacker in A Little Less Conversation, p. 61 Empathy: getting really close to folks so you can almost see it from their eyes and feel it as they do There’s never been a better [...]
Social Networks: the new “black book” and more
January 22nd, 2010 · 2 Comments · ChrisHerbert
A research study conducted by Don Bulmer and Vanessa DiMauro concludes that Social Networks are becoming more important in the day to day lives of business professionals. The big three networks are Facebook, Linkedin and Twitter. Over 350 senior level business professionals took part in this survey. Here are some of the interesting findings that [...]
Vanksen Group Releases Marketing Trends Report
January 22nd, 2010 · 1 Comment · All Posts, JeffAshcroft
Preview of 2010 Offers Marketers a Roadmap for Success in the New Attention and Reputation Economy Too many advertising and media buying agencies are still struggling to figure out how to profit from new media, and are therefore preventing their clients from taking full advantage of online buzz/viral marketing.
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Be different, but not THAT different!
January 22nd, 2010 · 4 Comments · TreyPennington
“Differentiate or Die!” Great title for a book. Sound objective in practice, too. Here’s the big question: what’s your referent? What exactly do you want to be different from and where are you looking for your benchmark? On purpose, I ask small business owners this specific question, “How are you different?” I say, on purpose, [...]
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A Corporate Social Media Policy: Do You Really Need One?
January 22nd, 2010 · 8 Comments · KentHuffman
The explosive growth of Twitter, LinkedIn, Facebook, MySpace, and a host of other social networking tools has led to some significant opportunities for companies to promote their products and services in the Web 2.0 world. But it has also led to some significant risks as well.
The Party and your Marketing Mix
January 22nd, 2010 · 1 Comment · Ryan Sauers
Here is a neat way to look at some key aspects of the Marketing Mix… thru the eyes of a party setting. So imagine that you, your friends and a famous athlete are all at a party together and in the same room. Direct Sales/Marketing takes place when you see a famous athlete at a [...]
Tags:advertising·brand recognition·direct marketing·direct sales·marketing mix·PR·Public Relations
