The next important growth feature for social networks will be ubiquity. Social networks must be woven into everything we encounter and social media/marketing should be integrated into the fabric of all marketing channels, strategically managed from 360 perspective. Social Media is a platform… Social Marketing is how it is leveraged by a brand.
Entries from January 20th, 2010
The Future of Social Networking/Marketing 2010
January 20th, 2010 · 2 Comments · TedRubin
Tags:contextual contact·evolutionary·identities·social networking·ubiquity
Social Media: The Fabric of Community
January 20th, 2010 · 1 Comment · EricFletcher
Time to acknowledge the obvious: few things have had as much impact on the fabric of marketing as has the emergence of “Social Media.” In his book – The Chaos Scenario, author, AdAge columnist and NPR commentator Bob Garfield goes as far as heralding the end of mass marketing as we know it. While many [...]
Everyone has a BRAND!
January 19th, 2010 · 2 Comments · Ryan Sauers
Let’s face it…we use the word “Brand” all of the time. We talk of brands we like, as well as the ones we do not like. Successful organizations have established valuable brand equity and a strong brand name. I have come up with an acronym that can help you to better understand and further relate [...]
Tags:Attributes·Brand·brand equity·Distinctiveness·Reputation
What Your PR Firm Should Be Doing For Your Business!
January 18th, 2010 · 4 Comments · AmyHowell
I tell our clients often that “social media” does not replace traditional communications and core strategies that work and will continue to work (generate revenue). Social Media gives businesses another form of information distribution and simply put, is a great way to communicate information to an unlimited number of people (customers) efficiently.
B2B leaders…wake up!
January 18th, 2010 · 1 Comment · ChrisHerbert
A chance encounter on Twitter I was fortunate to have Brett Greene follow me on Twitter. As I’ve outlined in an earlier post, I don’t automatically follow people back. So, I checked out Brett’s profile to learn a little bit more about who he is, what he’s sharing and talking about. I think this is [...]
Social Media Capital: New paradigm for Value Creation, Learning & Leadership
January 18th, 2010 · 1 Comment · JeffAshcroft
For anyone who has “seen the social media light” there is no longer any doubt that the social media genie is out of the bottle and never going back. Regardless of which tools, sites and plumbing are in favor today or in the future, it matters little, there is now a collective will to communicate [...]
Welcome to the world of Agile Social Marketing!
January 18th, 2010 · 2 Comments · JeffAshcroft
Listening to Rob Katz CEO of Vail Resorts describe their dramatic shift from traditional long horizon glossy high end ad buys, to holding onto the lion’s share of ad dollars until the right moment, reminds me of the concept of agile manufacturing. Welcome to the world of Agile Social Marketing!
Tags:Agile Marketing·Agile Social Marketing·Agile social media marketing
Building Personal Brand Within the Social Media Landscape
January 5th, 2010 · No Comments · All Posts, JeffAshcroft
Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media Landscape Still as valid now, if not more so, than when presented in September 2008! Hustle. Stop doing things you hate – you can lose just as much money being happy as hell. Do something. Care about everything. Give a [...]
Social CMO Profile – Ted Rubin of e.l.f. cosmetics
January 4th, 2010 · 2 Comments · JeffAshcroft
Social, approachable, driven and eager to share are all traits that come to mind when I think of Ted Rubin (@tedrubin) the affable Chief Marketing Officer for e.l.f. ~ eyes lips face. When I first approached Ted through Twitter to talk about a case study relative to the use of social media at e.l.f., Ted [...]
Tags:Social CMO·Ted Rubin
