THE SOCIAL CMO Blog

Alone we can do so little; together we can do so much!

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Entries from October 30th, 2010

Pass the Popcorn, Please

October 30th, 2010 · 1 Comment · All Posts, KathySnavely

I love using the power of a good story in my classroom. As a part of my class this fall, each student takes a turn, sharing a story about an entrepreneur’s inspiration and journey to the marketplace. This week, it was Stephanie’s turn to share her story about Brian Taylor, a guy whose relatively ordinary […]

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@DannyBrown to be SPECIAL Guest on #MMchat!

October 28th, 2010 · 1 Comment · All Posts, JeffAshcroft

Very excited to relate to all of you #MMchat tweeps out there that the inimitable @DannyBrown has agreed to grace us with his jocular presence on #MMchat on November 1st at 8:00pm eastern!! And going it even one better, together we have agreed that for the first time, the topic for @DannyBrown ‘s #MMchat will […]

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Dump your followers!

October 28th, 2010 · 2 Comments · All Posts, Guest

This post was prompted by a conversation I had in the #MMChat with SPECIAL guest @GlenGilmore on twitter, that takes place Monday nights. We got a little hung up on the whole “engagement” thing. I get tired of being told that: “It’s all about the engagement”, “It’s all about the conversation.” Time for a reality […]

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Social Media and the Power of Business Etiquette

October 27th, 2010 · 7 Comments · All Posts, AnneDGallaher

With billions of Facebook posts, tweets, and YouTube uploads, there’s never been a more appropriate time to evaluate our social graces—in real life and in social media. The relaxed communication style of emails, texting, and the public timeline can present an illusion of relationship. After one tweet, we find ourselves sharing personal information with total […]

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Emerging Trends in Social Media: #MMchat with Glen Gilmore

October 26th, 2010 · 2 Comments · All Posts, JeffAshcroft

Our thirteenth MarketerMonday Chat #MMchat was an overdue visit by our SPECIAL guest, Glen Gilmore. Glen, also known as The @Trendtracker, is an attorney, social media consultant & adjunct w/ Texas A&M’s @NERRTC This is only the thirteenth #MMchat we’ve held and see #MMchat for more details on MarketerMonday Chat our previous SPECIAL guests, transcripts […]

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Successful Social Media is More Than A Campaign

October 23rd, 2010 · 2 Comments · All Posts, AmberNaslund

Mild rant forthcoming. I see so many case studies for social media being presented – in their entirety – as: social discounts and coupons a video campaign a clever Facebook contest But this drives me crazy insane. Here’s why. Social media is not just direct marketing parked online. Ultimate social media success by my definition […]

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Deliberately uninformed, relentlessly so [a rant]

October 22nd, 2010 · 2 Comments · All Posts, SethGodin

Many people in the United States purchase one or fewer books every year. Many of those people have seen every single episode of American Idol. There is clearly a correlation here. Access to knowledge, for the first time in history, is largely unimpeded for the middle class. Without effort or expense, it’s possible to become […]

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How Duct Tape Marketing legend John Jantsch uses social media

October 21st, 2010 · Comments Off · All Posts, TreyPennington

You probably already know John Jantsch from his wildly (and still) popular book Duct Tape Marketing. The book, and the movement it spawned, is based upon simple, back-to-the-basics, marketing systems any business owner to apply TODAY to grow business. John’s taking things a step further in his new book, Referral Engine. He’s a kindred spirit: […]

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Is Social Media Just Another Channel? The Potential of Social Media for B2B Markets.

October 21st, 2010 · 4 Comments · AlexRomanovich, All Posts

Is Social Media just another channel? Yes, it may be, but it is so much more than that. Social Media is forcing corporations (brands) to look at how they engage with their clients, how they use information, and how they respond to events. It is forcing companies to treat Social Media as part of their […]

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B2C vs B2B Marketing: Do the Differences Really Matter?

October 21st, 2010 · 17 Comments · All Posts, KentHuffman

As a professional marketer, you have to know your customers and what motivates them to make a purchasing decision. But are the buyers of products and services in the B2C world really that much different from their counterparts in the B2B world? The primary differences between B2C and B2B marketing are derived from the emotional […]

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