In the past few weeks, the blogosphere has been abuzz about various philosophies for choosing whom to follow on Twitter. Mitch Joel and Mark Schaefer recently dueled on their opposing approaches – be selective in who you follow or follow (mostly) everyone. Gini Dietrich also weighed into the debate. Although people are quick to point [...]
Update to start 2012: Quick search for the exact phrase “Alone we can do so little, together we can do so much” for the entire year of 2011 shows close to 33,000 results still being tweeted an average of almost 3,000 twitter mentions per month! In January 2010, The Social CMO blog you are reading [...]
Tags:change·Helen Keller·power·quote·social media·word of mouth
Customer Loyalty programs have been around for more than a century and marketing managers have used them very effectively for rewarding loyal customer behavior, especially repeat purchase. According to Gartner, U.S. companies spend more than $1.2 billion per year on customer loyalty programs. It is also estimated that more than 75% of consumers today have [...]
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Few people understand the constant pressure that the corporate social strategist is faced with. On any given day, the pressure can include internal challenges such as culture change, demands on proving the worth of programs, program development and execution, vague understanding of the role by some colleagues, the necessity of integrating the function throughout the [...]
Tags:Charlene Li·Jeremiah Owyang·social media·strategist·study
I have been in some interesting debates recently on Twitter in chats such as #mmchat and #techchat on whether or not Social Media is just another channel. While I disagree with almost every word these particular people type, I wanted to make sure this topic was approached objectively… well, somewhat objectively. Why not just share [...]
Tags:Customer Experience·Social Experience Design·social media·Social Selection
Does a stressful event start a cascade that ends up making even you more stressed? If an authority figure corrects your behavior, does the intervention lead you to push back and make the behavior worse? Does a failure set you on a path to more failure?
The Challenge Just as the fascination with all things Mad Men is at its height, advertising agencies themselves are undergoing a period of great change. The show, which follows a New York ad agency as it struggles to adapt to the television age and survive in rapidly-changing 1960s society, has many parallels with what ad [...]
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The following is an excerpt from “If a Tweet Falls in a Forest,” my section of Chapter 3: ACTIVATE in The Social CMO’s upcoming book. Imagine this scenario … You hear how one of your competitors is driving business through Twitter and want to see if you can achieve the same results. You open an [...]
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Now more than ever, all organizations are looking for the discipline of marketing, to help cure their organizational woes. With that said, excellence in marketing is more important than ever. Thus, the great CMO’s and top marketing professionals, in all types of organizations, are looked to for leadership and I believe they all share common [...]
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Did you feel it? Last night something happened when @ChrisBrogan took the stage on #MMchat for a tweetchat with you all about The Role of Major Influencers in Cause Marketing. Not sure what you call it, spontaneous combustion, fusion or fission, but it sure was fun! And even more importantly we were all able to [...]
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