THE SOCIAL CMO Blog
Alone we can do so little; together we can do so much!
I totally agree with you that social media is not a good area for hard selling. Social media is a space where companies can build relationships in some form with their public. Getting the public interested is the first big thing that someone can do in the social space. Once they are interested you can lead them back to your own website, which is a much better place for making the hard sales pitch.
The trick then is what will work for your company to get them interested in the first place?
Sheldon, community manager for Sysomos
Thanks for the message. I just saw this today! The great thing about social media is that it doesn’t cost you much to experiment and see what works. You can also survey your audience to see what type of content they are interested in and then go from there.
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