If you interact with a significant other, a neighbor, team members or co-workers, no one needs to tell you that listening is critical to almost any relationship. Since social media marketing builds on relationship, there’s been plenty of talk about the nature and role of listening in SM. What we must not overlook is the [...]
Tags:community·discriminating·dynamism·intentional listening·listening·passive
Not sure why the media, and some “pundits,” are so ga-ga over this. Seems to me to simply be another place to sell stuff and nothing unique about it… think “click to buy here” or about shops offered in the past from Yahoo, etc. Shoppers tend to buy most in dedicated ecommerce environments where they [...]
Tags:eCommerce·facebook·Social Commerce·social shopping·who cares
I think it looks like this: Attitude Approach Goals Strategy Tactics Execution We spend all our time on execution. Use this word instead of that one. This web host. That color. This material or that frequency of mailing. Big news: No one ever succeeded because of execution tactics learned from a Dummies book. Tactics tell [...]
Tags:approach·attitude·execution·hierachy·strategy·success·tactics
I think 2011 is going to be a very interesting year in the social media world. Generally speaking I believe the marketing world is going to start understanding better the value of, and how better to assign value to, deep consumer relationships. Right now everyone is trying to assign a dollar value to a Facebook [...]
Tags:2011·facebook·Foursquare·Google·predictions·social media·twitter
Walking through Sears today I happened to come across a couple looking at a Kitchen Aid mixer, with the price of $199 prominently posted. The man pulled out his smartphone, read the barcode and told his partner “it’s cheaper at Best Buy. Let’s go.” And they left Sears, presumably headed to Best Buy. Out of [...]
Tags:barcode·lost sales·mobile·price comparison·scanners·scanning·shopping
The heart of Groupon’s business model for their clients is not direct profitable commerce (it is only profitable upfront for Groupon). As many understand Groupon is not an ecommerce business. The business proposition that Groupon offers its clients is lead generation. A very, very small percentage of Groupon clients make money when they generate all [...]
Marketers can learn much from storytellers. Over the past several of years, I’ve been studying storytelling and encouraging marketers to adopt the mindset of storytellers. One essential element of storytelling, though, seems to be uniquely in the domain of storytelling. It’s something Connie Regan-Blake calls “being present in the moment.” Whenever I encourage companies to [...]
Tags:experience·in the moment·mindset·present·storyteller·storytelling
I really enjoyed this post by Brian Solis that articulates that social business and social strategy as we’ve been defining it are rooted in ideas that stretch beyond what we’re comfortable with today. We’re eager for all-encompassing terms, and we have some in depth discussions about finding just the right monikers for the upheaval that [...]
Tags:Brian Solis·shannon paul·social business·social media·social media strategy·stowe boyd·tac anderson
Recently I have had this conversation too many times with” social media” agencies looking for guidance in pitching a prospective client. They live by the old rules of offering a host of “great” ideas and suggest the client pick what they like. All this does is open the discussion to a myriad of “their” ideas [...]
On Thursday afternoon I was sitting in Zoé’s Lounge waiting to meet another interesting tweep when all of a sudden Twitter began to erupt with tweets about Facebook being down. It was not dissimilar to the online reaction when a major natural disaster occurs, but of course this was only a virtual disaster. No doubt there [...]
