THE SOCIAL CMO Blog
Alone we can do so little; together we can do so much!
I agree – it’s a tough balance, but you have to take the leadership position while also showing you have familiarity with other options. We try to do that not just with Social Media options but with all marketing proposals. It’s as important to explain why you don’t recommend something, non?
Great post, many agencies have a difficult time balancing the clients interest and billable hours. Social Media isn’t any different, know your client’s customer and where they go in the social space. Then formulate the message and style to be delivered.
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