The world of marketing is undergoing a massive evolution, consider these three ideas shaping the future of the CMO. 1. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. Technology is just a part of life (kinda like sliced bread is for us). If [...]
Tags:CMO·CMO office·collaboration·control·future·relinquish·strategy·technology
Groupon is getting way ahead of themselves and I think their rejection of Google’s bid is a Big mistake. My 2011 prediction… Google buys Twitter! Richard Bashara says: Ted I’m going to agree with a “but,” look at Facebook. Zuck’s had how many chances to sell FB? You can’t deny that Groupon has set a trend. [...]
Tags:2011·Digg·facebook·Google·Groupon·predictions·Reddit·social marketing·social media·twitter
Recently, the topic of consumerism has been keeping me up… When we think about consumerism, we think of all the bad connotations. We think about the over-indulgences which led to the recent economic crises; and some of us may even think about how those driven by greed convert their indulgences into situations like the BP [...]
What does experiential marketing entail? It entails allowing a customer/prospect to engage & interact with a brand, product, and service in sensory ways that provides an additional intimate level of experience and information. Personal experiences help people connect to a brand & make intelligent & informed purchasing decisions. “Experiential Marketing” refers to actual customer experiences [...]
Tags:experiential marketing·relationship·social·social graph·social marketing
A colleague recently shared this Simon Sinek video, How Great Leaders Inspire Action, with me and it’s worth sharing with you. It’s not new, but is a thought provoking piece about how truly inspired, innovative companies like Apple are driven not by what they do, or even how they do it, but by their vision [...]
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Mark Schaefer is indeed one of our shining lights here @TheSocialCMO when it comes to blogging! Not only does he write individual posts that resonate and put the “social” into social media (see Spirituality) he also produces pieces with very practical guidance to help others follow along the path that he’s blazing! See his latest [...]
On December 6, 2010, I was privileged to be a guest on #MMChat (Marketer Monday Chat), hosted and created by @JeffAshcroft of @TheSocialCMO fame. My esteemed PR colleague, Amy Howell, owner of @HowellMarketing Strategies, was featured with me and our topic was The Impact and Value of Social Media in PR. You can find the [...]
Tags:alan mulally·Ford·marketing·PR·Public Relations·social media·twitter
The business world has been quick to try and implement design thinking in hopes of stimulating sweeping organizational change and innovation, only to abandon it and return to old practices when it doesn’t “work.” Is design thinking nothing more than a poorly defined gimmick, or are people just missing the big picture? Perhaps a part [...]
Tags:design·design thinking·designer·fearless·futures thinking·futurist
Tonight I was truly the thorn between two roses as we arranged for a real double trouble barrelled shotgun pair of guests to ROCK #MMchat19 and they were none other than Amy @HowellMarketing and @AnneDGallaher two of our @TheSocialCMO originals! The best of the north and the the best of the south PR belles were [...]
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“Round up the usual suspects.” With all of the Facebook and Twitter commentary, out there, you’d think there’s nothing else of significance worth doing on the Web any more. But of course, you know that’s just crazy talk. Corporate blogging has been with us for quite some time, with some major companies having forayed into [...]
