THE SOCIAL CMO Blog

Alone we can do so little; together we can do so much!

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Entries from February 25th, 2010

Moms pride themselves on being savvy consumers

February 25th, 2010 · 3 Comments · All Posts, TedRubin

This is what I have learned from my association with a large group of Mommy Bloggers over the past year and from being the CMO of e.l.f. Cosmetics. Moms pride themselves on being savvy consumers who can sniff out a poseur brand. Brands need to be the conduit for information to moms from other moms […]

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Take a breath and take it easy!

February 20th, 2010 · Comments Off · All Posts, ChrisHerbert

If you’re a a member of the leadership team in your company, you’re probably looking for real world examples of how social media is being used. At this reasonably early stage in social media adoption for businesses, the more real world examples the better! Both good and bad! You’re likely going to think about the […]

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Is it Communications… or Communication?

February 17th, 2010 · Comments Off · All Posts, Ryan Sauers

I have studied the subject of communications for years. It is funny that many people us the words communications and communication interchangeably. You might ask yourself– what is the difference of a simple “s” at the end? Well there is a lot of difference. To begin with, TRUE communications occur only when what is being […]

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Ford CEO: 14 Lessons in Leadership & Marketing

February 13th, 2010 · 1 Comment · All Posts, GlenGilmore

“We are fighting for the soul of manufacturing. There is no reason we can’t compete with the best in the world.” Ford Motor Company CEO, Alan Mulally With these words, Alan Mulally, dubbed “Ford’s Comeback Kid” by Fortune magazine, summed up his passion for success and his confidence in the resiliency of American ingenuity even […]

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Resisting The Temptation of Meaningless Metrics

February 9th, 2010 · 7 Comments · All Posts, EricFletcher

With the question of measurable ROI of social media echoing at the financial end of the C-Suite, it is tempting to fall back on the numbers. And while hits, followers, friends and connections are measures to be sure, are they the measure of social media success? (For that matter, are the numbers a smart measure […]

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Are you ready for the temporal rift in marketing?

February 6th, 2010 · 2 Comments · All Posts, TreyPennington

In the opening episode of sci-fi blockbuster Torchwood, Captain Jack says, “It’s the 21st century; that’s when everything changes.” Though we’re not experiencing a temporal rift in the space-time continuum, we are undergoing a seismic shift in the locus of power in commercial communication—a marketing temporal rift. Branding legend Tom Asacker, in A Little Less […]

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Twitter: The single reason not to have someone else Tweet for you

February 3rd, 2010 · 5 Comments · All Posts, AmyHowell

Someone asked me recently how I come up with content for my blog. Honestly, when I started it, I had that same question but if you are on Twitter daily–as I am–there is unlimited content and ideas coming out of the “tweet stream” across my iPhone. Just today, I saw some debate on the benefits […]

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Social Media… maturing as an advertising medium

February 3rd, 2010 · 1 Comment · All Posts, TedRubin

I’m really looking forward to the day when social media matures as an advertising medium. I feel as though social media advertising is currently pigeonholed into the same boat as mobile (which has been in the same boat for the last four years): it’s about one to two years away from maturing as a medium […]

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