The concept of smorganization was born out of my desire to find one word to first grab the attention and then communicate the dramatic changes to organizations of all types which are currently underway facilitated by social media. Most have still not grasped the depth or realized the breadth of the communications revolution happening around [...]
Entries from March 31st, 2010
In search of the smorganization
March 31st, 2010 · 4 Comments · All Posts, JeffAshcroft
Tags:continuum·learning organization·people·processes·projects·smorganization·systems·visionary leadership
The 5 Ws and How To Build your Social Brand
March 30th, 2010 · 4 Comments · All Posts, DeborahWeinstein
What’s in a name? Everything, when it’s your personal brand; and perception is reality in the virtual world. Your name in the socially-networked universe defines your brand — your essence, what you stand for, your reputation and your three second BLINK, all in 140 characters or less! So, how do you differentiate and elevate your [...]
Tags:differentiation·elevation·perception·personal brand·strategy·The 5 Ws of Social Brand Building
Social CRM: Top Priority for CMOs
March 26th, 2010 · 3 Comments · All Posts, Dr.HarishKotadia
Not a week goes by without the publication of findings from another study or survey confirming the growing reach of Social Media channels. Latest in this series is findings by NielsenWire. As per this study, “global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, [...]
Tags:CMO·priority·social crm
Pizza Throwdown puts Domino’s Pizza Turnaround to the test
March 26th, 2010 · 1 Comment · All Posts, SamDecker
They called it the “Pizza Turnaround.” The Bazaarvoice Pizza ThrowdownTaste tests and focus groups had execs at Domino’s Pizza cringing as unhappy pizzaphiles gave brutally honest feedback on the taste of their pizza. Domino’s executives had a choice to make: go about their business – as many brands would – or learn from this negative [...]
Tags:Domino's·Pizza Turnaround
Social Media and its impact upon Reunions
March 26th, 2010 · 1 Comment · All Posts, Ryan Sauers
If you take time to look around, you will see that Social Media is being discussed and/or utilized almost every place you look. So as I was thinking about all of this the other day, I began to wonder what impact Social Media will have on high school or college reunions in the coming years. [...]
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The B2B Marketers Dilemma
March 25th, 2010 · 1 Comment · All Posts, JeremyVictor
A couple of weeks ago, I identified three recurring b2b marketing trends and I shared them with you in this post, Three B2B Marketing Trends (To Avoid). Today, I introduce you to something you are more than likely already intimately familiar with, I am calling it, The B2B Marketers Dilemma. Here it is. Am I [...]
The Strategy and Tactics of Social Brand Building
March 23rd, 2010 · 5 Comments · All Posts, DeborahWeinstein
I was recently asked to lead a Round Table at Humber College PR’s Personal Brand Camp here in Toronto. Participants included University post-graduate students taking a one year Certificate Program in PR, with an emphasis on Social Media. My assigned discussion topic was, “What are simple Social Media Routines I can use to Build my [...]
Tags:Brand·brand building·brilliant·Marketing PR·PR·social media·strategy·Toronto PR agency
How to Spark a Snowcrash & What the Web Really Does
March 21st, 2010 · No Comments · All Posts, Venessa Miemis
It’s been an interesting week, to say the least. In a lot of ways, we all just pulled each other up to a new frequency, I think. We’ve been sharing our ideas and perspectives of our personal discoveries for a while now, and all of a sudden all these perspectives assembled into an insight that [...]
Tags:community·discovery·experiment·identity·intelligent dialogue·intuition·junto·new brain·new frequency·new society·self discovery·self reflection·sharing·society·trust network
Collaborating? Check Your Winning Attitude at the Door
March 21st, 2010 · No Comments · All Posts, EricFletcher
There are few things we value more than winning. From t-ball, to spelling bees, to the professional sports franchise we personally adopt, nothing matches the thrill of finishing on top. It impacts self-image, the way we relate to those around us, and even commerce. (Ask the folks in New Orleans about victory’s impact on the [...]
Tags:collaborate·collaboration·compromise·driven to win·winning
Smashing the Silos with Social Media
March 21st, 2010 · 9 Comments · All Posts, JeffAshcroft
Our world is made up of silos. People seem to instinctively create barriers around what they feel is their territory and so a silo is formed. Many people also feel the need to classify everyone and everything mentally tossing it into the bucket or silo where they think the person, thing or idea belongs. Whether [...]
Tags:catalyst·change·empowerment·make change happen·silo·silos·social media
