Every now and then it is important to take a personal inventory of your skills and abilities. I don’t mean an end of the year surface-level, quick, “hey, I’m great” type of thing. I’m talking about an honest, candid evaluation of yourself as a leader. A deep look inside. Every time I have done this [...]
Entries from March 20th, 2010
American Wellness, Internet and Social Media
March 20th, 2010 · 2 Comments · AlexRomanovich, All Posts
Long gone are the days of being dependent on your doctor for medical information. A new Pew internet study on ‘The Social Life of Health Information’ cites data that states that in 2000, 46% of American adults had access to the internet. Now, 61% of all American adults look for health information online. This fundamental [...]
Tags:access·information·internet·social media·support·support groups·wellness
Sales and Marketing Alignment: What the Experts Have to Say
March 19th, 2010 · 6 Comments · All Posts, KentHuffman
The CMO Council recently published a report entitled “Closing the Gap: The Sales and Marketing Alignment Imperative.” Among other key findings, the study revealed that “…there is an urgent need for marketing, sales, and channel management to align and embrace technologies, processes, and programs that enable wider and deeper customer conversations, as well as leverage [...]
Tags:alignment·experts·marketing·marketing and sales alignment·sales
An Idea Worth Spreading: The Future is Networks
March 16th, 2010 · 1 Comment · All Posts, Venessa Miemis
This weekend I experienced a snowcrash; a moment where the seemingly disparate pieces of information floating in my head came together. A synapse fired, a new connection was made, and I was brought to a new level of consciousness, a new way of seeing the world. In reading this over, it almost sounds obvious, but [...]
Tags:civilization·evolution·social networks·society·trust·trust networks
Three Social Media Myths I Encounter
March 16th, 2010 · 9 Comments · All Posts, AnneDGallaher
The marketing communications toolbox is exploding, and social media is fast becoming a game changer for businesses of all sizes and industries. We work with clients who understand the value of powerful language and smart marketing; so we don’t have to spend time educating them on why they should stay current with technology and new [...]
We Can Do It
March 13th, 2010 · No Comments · All Posts, SethGodin
Too often, it seems, this attitude is missing from teams, organizations or the community. It’s missing because people are quick to opt out of the ‘we’ part. “What do you mean, we?” they ask. It’s so easy to not be part of we, so easy to make it someone else’s problem, so easy to not [...]
Tags:attitude·positive·seth godin·team
Innovate or Follow… but be sure to evolve
March 12th, 2010 · 1 Comment · All Posts, TedRubin
Everyone in every business is tempted to continue doing what works, maintain the status quo, don’t rock the boat, etc. Embracing this strategy might seem to work for giants like Cisco, Microsoft, and now Google (although they do not seem likely to take this approach), but most companies, especially those trying to surprise (and surpass) [...]
Tags:evolve·innovate·social media
Social Media: Brand Making & Brand Breaking–What Keeps CEOs Awake
March 7th, 2010 · 1 Comment · All Posts, AmyHowell
As a “Twitter Evangelist” I feel like I preach daily about the benefits of Twitter for businesses. And not just Twitter, but all social networks as a rule. Posting online about your business clearly improves your search rankings and can dramatically improve your business “digital footprint” as my friend Brad Wilkerson likes to say. It [...]
Social Capital is not the same as Whuffie
March 7th, 2010 · 2 Comments · All Posts, Venessa Miemis
I recently read a post by Brian Solis titled Social Capital: The Currency of the Social Economy, which served as the catalyst for one of the most entertaining Twitter conversations I’ve had so far. I personally had a problem with the way the term “social capital” was used in the piece, which was inspired by [...]
Tags:Brian Solis·Reputation·social capital·Tara Hunt·The Whuffie Factor·whuffie
How to be un-boring: interview with Scott Stratten, Mr. Unmarketing
March 2nd, 2010 · No Comments · All Posts, TreyPennington
Talk about cutting through the clutter! Want to make a point about pointless wall posts? Check out the Unmarketing hit song and video. Makes the point, yes? If you want to do something even more memorable, check out Scott’s contrarian marketing philosophy and tactics on his blog and Twitter stream (but please don’t post teddy [...]
