At the risk of giving away too much of what we do (not really – everything we do in social media is in the public, so you just need to pay attention or search around to find out), I’d like to share with you a little bit about Ford Motor Company’s approach to social media. [...]
Entries from April 20th, 2010
How Ford Uses Social Media [VIDEO]
April 20th, 2010 · 2 Comments · All Posts, ScottMonty
Tags:approach·digital media·fiesta·Ford·mustang·social media·uses·video
The Face behind your brand
April 20th, 2010 · 3 Comments · All Posts, ReneeWarren
When I say Elmo, you think… Sesame Street. When I say Miss Piggy, you think … The Muppets. When I say Steve Jobs, you think …Apple. …I was in Starbucks this morning getting my coffee and I received an email from a friend who was announcing his resignation from his current job. There was a [...]
Junto is Born!
April 19th, 2010 · 1 Comment · All Posts, Venessa Miemis
Many of us have been inspired by the cooperation meme lately, and it appears that our collective spirit has given birth to Junto! In case you haven’t been following along, Junto is a concept we’ve been discussing for a global communications and collaboration platform. It starts with a simple interface, combining video chat with a [...]
Tags:acceleration·connectivity·conversation·junto·social action
9 Ways to Breathe Life Into Your Blog
April 19th, 2010 · 3 Comments · All Posts, AmberNaslund
I’m not much of a numbers hound. I don’t pore over my stats with a fine tooth comb, I don’t obsess about unfollows or subscriber numbers or any of that stuff. In fact, I don’t even have that nifty little widget here to tell you how many people subscribe – even though I understand the [...]
Tags:Amber Naslund·best·better·blog·great·ideas·methods·tips
Three B2B Marketing Trends (To Avoid)
April 16th, 2010 · 2 Comments · All Posts, JeremyVictor
Three B2B Marketing trends have surfaced during my travels in the past few months that are worth sharing with you as we move deeper into 2010. The first is that the overwhelming majority of marketers I am speaking with are thinking of social media marketing as something separate and distinct from the rest of their [...]
Crowdsourcing: Future model for big corporations or outcome of socialization?
April 11th, 2010 · 2 Comments · AlexRomanovich, All Posts
“No matter who you are, most of the smartest people work for someone else”. – Bill Joy, Cofounder, Sun Microsystems The word Crowdsourcing was coined by Jeff Howe of Wired Magazine, a portmanteau of the words ‘crowd’ and ‘outsourcing’. It is used to describe the phenomenon using group intelligence to solve problems and complete projects. [...]
Tags:crowdsourcing·outcomes·social media·Social2b·technology·The CMO Club·The Social CMO
Definition of Social CRM – Explained!
April 11th, 2010 · 12 Comments · All Posts, Dr.HarishKotadia
In one of my earlier posts, I defined Social CRM as follows: Social CRM is the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty. Loyalty is defined as attitude towards a brand that inclines a customer to repurchase it and/or recommend it to others. Social CRM and [...]
Tags:brand loyalty·building trust·business strategy·engaging customers·managing loyalty·social crm
Maintaining Your Garden of Trust
April 9th, 2010 · No Comments · All Posts, Venessa Miemis
This morning I was getting some seeds started for my garden, and I was reminded of a tweet from a few weeks ago where I said something to the effect of ‘customer service is now more like gardening and less like hunting – nurture relationships.’ Well, the SCRM crowd (social customer relationship management) pushed back. [...]
Tags:bed·garden.growth·gifts·human network·seeds·sprouts·trust
Making Social Media Happen in Your Company
April 9th, 2010 · 1 Comment · All Posts, JeffAshcroft
New video from @ChrisBrogan recorded at SAS’s headquarters in Cary, North Carolina in which he lays out some concrete steps people and companies can take to make social media happen. Notable are the points on the utility of social media in undoing the lobotomy that seperated functions such as marketing and PR to now create [...]
