Photo courtesy of Flickr Ford APA One of the most valuable shifts in business communication is taking place on Twitter: a global audience can now learn from industry leaders and apply high-level advice in real time. At Amazon.com, there are 28,242 books written specifically on business strategy. Since it’s impossible to read and filter all [...]
Entries from May 18th, 2010
Ford CEO Shares Executive Leadership Lesson in 140 Characters
May 18th, 2010 · 4 Comments · All Posts, AnneDGallaher
Tags:accessibility·alan mulally·business communication·Ford·leadership·social media
Hey, Small Business, DON’T build a website… build a Marketing Platform!
May 18th, 2010 · 2 Comments · AlexRomanovich, All Posts
The more I talk to small and medium-size businesses, the more I hear – we need to build a better website! Don’t do it! In the age of Social Media and ‘doing more with less’ you don’t have to build a website anymore, nor do you have to improve it. You have to, and you [...]
Tags:inbound marketing·lead generation·marketing platform·website
Thoughts on propagation planning
May 16th, 2010 · No Comments · All Posts, MollyFlatt
Recently, the team at 1000 Heads have been discovering and discussing some great content out there on propogation planning. Ivan Pollard from Naked Communications coined the term and Faris Yakob went on to, well, propagate it in a prize-winning essay for Campaign. Griffin Farley, of BBH New York, continues to develop the theory in his [...]
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My Thoughts: ‘Trust agents’ can help Memphis ‘brand’
May 16th, 2010 · No Comments · All Posts, AmyHowell
Memphis made history on the Internet this month, as one of the world’s most respected bloggers, best-selling author Chris Brogan, spoke for the first time in our river city. As he spoke, the audience live-tweeted, blogged and broadcast the event over the Internet, showcasing Memphis to hundreds of thousands of listeners across the globe. You [...]
Tags:#broganmemphis·chris brogan·memphis·reasons·showcase·trust agent·trust agents
Why Facebook Should Quickly Improve Business Pages
May 16th, 2010 · 1 Comment · All Posts, Karima-CatherineGoundiam
Social media is radically changing the way we relate with our environment, at large. People, brands, companies all want to communicate with their ecosystems. Amongst social media platforms, Facebook is the heavyweight, whether for individuals, brands and companies. Facebook has been initially developed for individuals and business pages were first intoduced in 2008. Now that [...]
Tags:B2B·B2C·business·facebook·improvements·page issues·suggestions
The Magic Middle and the Rise of the Curator
May 12th, 2010 · 7 Comments · All Posts, RickWion
Last week, I was fortunate enough to get a walk-through of the Sponsored Tweets offering that is in beta with Twitter. It has obvious value for brands and is a sure money-maker for Twitter who is already making smart moves in monetizing their corner of the social web. Dick Costolo explained the system’s impressive method [...]
Tags:Alltop·brand value·curator·Digg·fragment·influencers·Magic Middle·relevancy·rivers·social content·social graphs·specialize·Sponsored Tweets·streams·viewers
Get More Sales- Today!
May 12th, 2010 · No Comments · All Posts, Ryan Sauers
In the world of sales… and we are ALL in sales… everyone wants more sales. So, there is a simple way to accomplish this goal. But before I give you the simple ways to do it– here are 7 things to consider… in regards to getting more sales. Getting more sales is more than having [...]
Digital Storytelling: comics, heroes, symbols and myths
May 10th, 2010 · 1 Comment · All Posts, MollyFlatt
Last Friday I got to combine my lit-geek and WOM-geek selves at Digital Storytelling 2010, “an afternoon of inspirational speakers and events for journalists, academics, entrepreneurs, digital experts and students” created by not on the wires and the BBC College of Journalism. 1000heads were very proud to be Headline Sponsors of such an eclectic and [...]
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Are You Measuring What’s Important?
May 10th, 2010 · No Comments · All Posts, ScottMonty
We often talk about social media ROI being measured differently. These are different behaviors and we should be applying new and different measurement standards, right? One of my favorite demonstrations of this is K.D. Paine’s legendary acronymn HITS = How Idiots Track Success. A recent eMarketer article asked Is the Click Still King? To the [...]
Tags:marketing·measurement·measuring social media·metrics·trends
