It’s been well documented that people don’t trust corporations as much as they used to. But who do they trust? It’s largely people from two categories: third party experts (academics, some media sources, analysts, etc.) and “people like me.” But when it comes to social media, we’ve also heard that people don’t trust bloggers (from [...]
Entries from August 16th, 2010
Social Marketing Strategy: What I learned about giving from #saveteecycle and a Jewel song
August 15th, 2010 · 1 Comment · All Posts, SusanSpaight
I’ve seen people say before that in social media “You have to give to get.” And to that, I say, AMEN. For most marketers, this is of course a complete and utter disconnect from how they are used to thinking. Yet, I contend, for many it would be the most effective social media/marketing/business strategy they [...]
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Conceptual Framework for Online Identity Roles
August 14th, 2010 · 3 Comments · All Posts, Venessa Miemis
See full size image here! I just wrapped up a final project for an aesthetics course this semester, the assignment being to create a “Database of the Self.” I chose to make the database as a representation of the roles we play in terms of how we interact with information online. The roles are overlaid [...]
Tags:Activators·Amplifiers·Assimilators·Connectors·Disruptors·Enhancers·Facilitators
Facebook vs. Twitter – Dueling Movie Trailers! Watch them both & You Decide!
August 13th, 2010 · 1 Comment · All Posts, GlenGilmore
Facebook vs. Twitter – Dueling Movie Trailers! In the Battle for the Hearts & Minds of Social Media Addicts… VERSUS There can be only one Social Media Blockbuster — You decide! Glen Gilmore @Trendtracker * Photo credits: Flickr: Zuckerberg by Carlo Nicora; Dorsey by David Shankbone
Cut through the marketing clutter with storytelling
August 13th, 2010 · 6 Comments · All Posts, TreyPennington
“Oh come on!” the upscale fashion retailer said. He thrust his pointed finger toward to the daily newspaper spread out next to his cash register. “Look here, here, and here,” he continued as he pointed to three different ads by three different “big box” clothing retailers or discounters. “How many ads do I have to [...]
Tags:clutter·key relationships·memory·story·storyteller·storytelling
Dog Days of Social Media… I Don’t Think So!
August 13th, 2010 · 2 Comments · All Posts, TedRubin
In his recent must-read post, “The Dog Days of Social Media,” Drew Neisser reminds us that just because Facebook has lost some fans, and Forrester “recommends a cautious approach to Foursquare,” we shouldn’t panic and jump off the social media ship. I agree wholeheartedly with Drew and appreciate his addressing such a timely topic. “Dog [...]
Tags:Drew Neisser·online marketing·OpenSky·relationship commerce·relationships·social marketing·social media·virtual communication
Peeling Away The Layers
August 12th, 2010 · 1 Comment · All Posts, JeremyVictor
By nature, I am an analytical person. Growing up, I was that kid in class that was constantly raising his hand, asking more questions and wanting to understand why. I haven’t changed. Lee Odden of TopRank (a personal favorite blog), wrote a great article this week titled, Why Do So Many Companies Suck at Social [...]
Tags:B2B·Buyer Personas·customers·suck
Optimizing the Enterprise Website for Demand Generation – Turning Traffic into Revenue
August 11th, 2010 · 3 Comments · All Posts, JeffWilson
I wanted to share a technique my firm has used for the past decade to drive substantial improvement in converting website traffic into revenue. We have been able to prove this prospect engagement process out over a variety of different industries in both B2B and B2C enterprises. We developed this approach to solve a huge [...]
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How to create a content marketing plan — without any content!
August 7th, 2010 · 4 Comments · All Posts, MarkSchaefer
When somebody talks about “content marketing,” they’re really talking about “content engineering” — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and sales leads. This can be an extremely complicated, time-consuming and expensive proposition! So I started thinking about this in the context of my friends and [...]
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Tags:comments·content·content marketing·content plan·groups·micro-content·preparation