THE SOCIAL CMO Blog

Alone we can do so little; together we can do so much!

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Entries from September 30th, 2010

It’s not about collecting, it’s about connecting!

September 30th, 2010 · 2 Comments · All Posts, Karima-CatherineGoundiam

As a social media practitioner, I find inspiration in the social world, not just in marketing and advertising. I wish I had come up with this phrase but I owe it to an episode of Arthur, the PBS series for kids. Arthur’s friend, Muffy, an avid collector, sets to buy out as many dolls as […]

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Using LinkedIn Groups for Better Relationships and More Business

September 27th, 2010 · 2 Comments · All Posts, VivekavonRosen

Like the Philosopher’s Stone, “Groups” alchemically transform LinkedIn from a “rolodex on steroids” into a true social media network. A place where you can expand your network by creating true relationships with your connections. And the magical element? Sharing valuable information and helping people. Not so magical, and yet many people are still using the […]

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McDonald’s Foursquare Day Campaign Increased Checkins by 33%

September 25th, 2010 · 1 Comment · All Posts, RickWion

You probably already saw this via Mashable (which gets a tad more traffic than my blog) but in case not, I wanted to share the case study of how we were able to use Foursquare to increase foot traffic while showing real ROI. A huge thanks to Miss Destructo www.missdestructo.com and Dr. Nate www.brighteyesnews.com/ who […]

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“Social Broadcasting” misses the point.

September 23rd, 2010 · 2 Comments · All Posts, TedRubin

Although blogger Zennie Abraham shares some interesting ideas in his post “Social Networking is Really Social Broadcasting”, I just don’t buy it. I do get his point that social networking has a big “broadcasting” component to it, and I understand his reasoning of trying to place it in that basket so advertisers can see it […]

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Online Demand Generation with @JeffTheSensei

September 21st, 2010 · 2 Comments · All Posts, JeffAshcroft

For our eighth MarketerMonday Chat #MMchat our SPECIAL guest was Jeff Wilson aka @JeffTheSensei who is the Founder of Sensei Integrated and blogger extraordinaire at The Mountain Top and our topic for the evening was Online Demand Generation! This is only the eighth #MMchat we’ve held and see #MMchat for more details on MarketerMonday Chat […]

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What do you mean by “Activate”? The house that Twitter built

September 21st, 2010 · 1 Comment · All Posts, SusanSpaight

This post is a preview of a section of The Social CMO Book which I’ve been asked to write (just a section, not a book), about activation and what that means. Coincidentally, the story of #saveteecycle seems to me to play right into this topic. Consider it a work in progress. What do you mean […]

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Fashion with Compassion Ready to Roll in Toronto

September 21st, 2010 · 1 Comment · All Posts, DeborahWeinstein

Canada’s Next Top Model, Meaghan Waller, will headline a unique show of Fashion with Compassion at the White Cashmere Collection 2010 at the Art Gallery of Ontario on Wednesday, September 22 in Toronto. An awareness-raiser for the Canadian Breast Cancer Foundation, the international award-winning show, now entering its seventh successful year, features Cashmere BT (bathroom […]

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Social CRM: Thinking Outside the “Call Center” Box

September 20th, 2010 · 1 Comment · All Posts, Dr.HarishKotadia

If one studies history of automobiles, the first cars powered by internal combustion engines running on fuel gas appeared as early as 1806. But early autos were little more than horse drawn carriage fitted with an engine. It was not until 1889 that Gottlieb Daimler and Wilhelm Maybach designed a vehicle from scratch to be […]

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The Spirituality of Social Media

September 19th, 2010 · 3 Comments · All Posts, MarkSchaefer

Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way. Here are a couple of personal observations. I would love to hear what you think! Spiritual touchpoints […]

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Going Beyond Social Media Reach

September 17th, 2010 · 5 Comments · All Posts, AmberNaslund

We’re a little too focused on collecting humans like marbles. Our fans. Followers. Subscribers. Impressions. Once upon a time, numbers like gross circulation mattered a bit more, because the available channels and paths for information were somewhat limited. So by putting yourself visibly in one of them, chances were pretty good that you’d actually be […]

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