We are all Chief Marketing Officers!

No matter where you work, what your role is, or who you are, in today’s transparent social media world we have all become Chief Marketing Officers!

Every task you perform in an organization, regardless of your functional area, has a downstream impact on the customer. What makes you a CMO is that your firm’s brand and reputation rides upon everything you do, as well as the passion and personality you put into doing it.

Read more

Alternative Currency Startup in Search of CEO

“If you could devise a better system of money than what we have now, to be more fair and equitable, how would you do it?”

This was the question Ammar Charani asked nobel winners, academics, and leaders in economics, business, permaculture, and finance in order to get a grasp on our economic future. The inquiry inspired him to to build a community platform for exchanging goods and services with an alternative currency, and now the search is on for a seasoned CEO to take the product to market.

“Think eBay meets Groupon meets Berkshares,” I was told in the email notifying me of this opportunity.

With an advisory board that includes complementary currency advocates Bernard Lietaer and Margrit Kennedy, as well as experts in investment banking and electronic commerce, I’m intrigued to see what they roll out.

Read more