How to alienate a customer in just three easy steps

The really great thing about social media is this: it’s faster and easier than ever to ignore, alienate and piss off a customer!

Case in point. As quick background, I joined Weight Watchers 9 days ago (not that I’m counting). It’s not a brand I ever thought I would associate with, but, well, that Jennifer Hudson TV commercial sucked me in, to tell you the truth. I know how to lose weight (lots of experience), but counting calories has gotten tedious so I thought maybe there’s something to this whole “points” thing.

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