4 Keys to Increasing Your Klout Score

Now that the Wall Street Journal is writing about them, you probably already know about Klout. If you’re using Hootsuite, your Klout score, and the Klout score of your followers, is front-and-center. Here are four ways you can increase your Klout score.

  1. Get important people to talk about you. Klout measures the visible vestiges of influence. Getting people who already have Klout scores to retweet your tweets or in some other way mention you enables you to ride the draft of their influence. You can find these people by using Klout’s business service. You might check out HubSpot’s listing of Twitter Elite, too. Follow them on Twitter, retweet them, and if they don’t notice you, you can use a Twitter mention to ask them to retweet you. If you’ll get important people to talk about you, you can increase your Klout score.
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Slow journalism

Slow journalism comes to me so naturally that I’ve taken about five years to write about it.

On Wednesday morning, the Today programme (I cannot wake up without Radio 4′s good-natured, grumble-fest; that delicate blend of warm-crumpet humour and stern, stentorian urgency is the perfect mental espresso) was so interesting that I was moved to switch off the Babyliss. Following Al Jazeera English’s rolling coverage of the Egyptian protests, Marcus Webb, director of the Slow Journalism Company, and former director of BBC Global News Richard Sambrook, were discussing the missing ‘sense of perspective’ in our always-on reporting culture.

Webb was touting his new luxury print quarterly Delayed Gratification, which:

distils three months of the UK’s political, cultural, scientific and sporting life into a witty magazine of record. A combination of almanac, essays and reportage, Delayed Gratification operates on the principles of Slow Journalism, offers an antidote to throwaway media and makes a virtue of being the last to breaking news. Its publications are beautiful, collectible and designed to be treasured.

Gosh. I delayed my gratification for all of an hour, and subscribed as soon as I got to work.

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Presenting Through the Hourglass

You have 15 minutes to deliver a presentation that was constructed for 45.

We’ve all been there. My first ever professional presentation happened in 1996 and was to convince my then SVP of Sales that we needed to build a Web site for the company. I had a great deck put together. A carefully crafted script and a slew of charts and handouts to make the case over the course of the scheduled hour. The SVP runs in late and says, “Wion. You got ten minutes. Go.” I quickly made the case as best I could. He didn’t bite. Early #fail.

In fact, I’ll never forget his words. “You’ve put together a well thought out proposal based on the amount of paper here. But mark my words…this Internet thing is a fad. In two years, no one will remember what it is.”

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