2 thoughts on “B2B Storytelling Case Study: Some Ideas Take Off In Unexpected Ways

  1. Thanks Mark. It’s been my experience that some the best stories come from the oldest people I’ve met. It’s easy to complain about how they tend to repeat themselves but I discovered something really interesting. Maybe they repeat themselves because we’re not really listening.

    When I was in my twenties, I had the opportunity to spend time with my grandfather before he died because he got a little apartment in Atlanta to be near my grandmother while she was in the hospital.

    I would drop by to visit and watch the Braves games with him. And when I would listen to his stories, I mean really listen and ask questions, it was like we both went back in time and he would remember new details and expand on the parts others had heard a thousand times.

    Like the two old birds I described in this blog post, he was a WWI veteran too. And he was a great story teller with a sense of humor and positive spirit his whole life. Both my grandfathers were good storytellers and if I could only be half as good, I’d be happy. I get my first and middle name from them and I’m very proud of that.

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