2 thoughts on “McDonald’s scales to meet social media demands

  1. I really enjoyed your article and shared it with some of the other leaders I work with. It’s helpful to see big brands scaling up to take advantage of the benefits of listening (not just talking).

    It’s funny, but I wrote this leadership blog post below about an experience I had with
    McDonald’s and no one commented. That’s surprising given how many times it was retweeted and shared on Facebook.

    http://8pmwarrior.com/2011/03/dont-be-cheap-offer-value-a-lesson-from-mcdonalds/

    Keep up the great stuff Mark!

    Aaron@Biebert

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