2 thoughts on “McDonald’s scales to meet social media demands

  1. I really enjoyed your article and shared it with some of the other leaders I work with. It’s helpful to see big brands scaling up to take advantage of the benefits of listening (not just talking).

    It’s funny, but I wrote this leadership blog post below about an experience I had with
    McDonald’s and no one commented. That’s surprising given how many times it was retweeted and shared on Facebook.


    Keep up the great stuff Mark!


Comments are closed.