New media evangelist and influential thoughtleader, Brian Solis, gives a thorough breakdown of the social media landscape in his revised edition of Engage.
The book’s approach to helping others understand, and effectively apply, social media tools is rooted in the brand marketer’s point of view. Accounting for varied levels of new media expertise, Solis extensively covers all the bases in the WHO, WHAT, WHERE, WHEN, WHY AND HOWs of your brand’s social media efforts.
Dubbed “The New Media University,” the first half of the book details the various platforms and trends and that make up the Social Web. For Solis, we are continually students of new media, in a field that never stays the same for long. More suitable for those with little experience with social media for brands, readers will find that this half of the book serves as a good overview of the landscape, citing examples of companies that are effectively utilizing these various platforms.