Mobile is becoming a dominant vehicle for social networking.
More than 250 million people already access Facebook from their mobile phones and the company points out that the mobile users are twice as active as non-mobile users.
One of the facilitators of the move to more mobile activity is the increase in the number of smartphone owners, now estimated by Nielsen to be 37 percent of US mobile phone owners on the way to half by the end of the year.
And the increase in social interaction via mobile is substantial.
In 2010, 28 percent of social media users used a mobile phone to interact with social media, and that number increased to 40 percent this year, based on new research. That’s an increase from 54 million people last year to 80 million this year.