Farewell Trey from The Social CMO Crew

It is with heavy hearts that the members of The Social CMO Crew for the first time say farewell to one of our own and much too soon.

@TreyPennington was one of the earliest members of @TheSocialCMO Crew and this week at the age of 45 he lost his battle with depression.

In his time with us, Trey contributed much to The Social CMO penning 21 posts (see them here) and probably the most poignant of these is Gratitude Fuels Community which I’m sure you will all agree is a very tough one to read this week.

Two of his best are Cut Through the Marketing Clutter with Storytelling and Confessions of a World Traveller. In both cases Trey was over the top with the image selections made which took both of these defining posts on his passion for the story and his social journey to another level.

He was also one of the few who participated twice on #MMchat, both times on his favorite topic of Storytelling and you could just feel how he thrived on having thousands of others passionate about his favorite topic interacting with him in real time. These sessions really brought out the best in him and he shared some real gems with all of us on Storytelling in what was only our fourth #MMchat just one year ago on August 10th, 2010.

With so many of The Social CMO Crew members spread around the continent and the world we weren’t sure of the best way to say farewell and pay tribute, so we decided it was only fitting to create a montage of 140 character tweets to together express our individual thoughts.

These are displayed below bringing all of our voices together to say.

Farewell Trey, we will all miss you…