THE SOCIAL CMO Blog

Alone we can do so little; together we can do so much!

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Entries from January 30th, 2011

Why I still don’t care what your Klout score is.

January 30th, 2011 · Comments Off · All Posts, SusanSpaight

This may be a spectacularly unpopular opinion. But it is just that, one opinion. I mean no offense to those of you who anxiously await your latest Klout score, I really don’t. That’s your personal choice, and I respect that. I just want to express why, for me personally, none of this is about increasing […]

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5 Simple Steps to Building an Awesome Blog Post

January 30th, 2011 · 2 Comments · All Posts, LauraClick

Your content is the most important aspect of your blog. But, how you deliver and present your blog posts often dictate whether a note a post will get read. There are plenty of blogs out there just begging for attention, but they lose the reader with lengthy diatribes or perhaps they don’t even attract readers at all. […]

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Checking-in to the State of Foursquare

January 30th, 2011 · Comments Off · All Posts, BrianSolis

Last year at SXSW, Foursquare founder Dennis Crowley joined Frank Eliason (previously @comcastcares), Altimeter Group’s Jeremiah Owyang and me on stage to discuss the shifting landscape of social engagement. While I focused on the sociology of engagement and the impact it is having on culture and society, I also sought to balance the conversation by […]

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We are all Chief Marketing Officers!

January 29th, 2011 · 2 Comments · All Posts, JeffAshcroft

No matter where you work, what your role is, or who you are, in today’s transparent social media world we have all become Chief Marketing Officers! Every task you perform in an organization, regardless of your functional area, has a downstream impact on the customer. What makes you a CMO is that your firm’s brand […]

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Alternative Currency Startup in Search of CEO

January 29th, 2011 · Comments Off · All Posts, Venessa Miemis

“If you could devise a better system of money than what we have now, to be more fair and equitable, how would you do it?” This was the question Ammar Charani asked nobel winners, academics, and leaders in economics, business, permaculture, and finance in order to get a grasp on our economic future. The inquiry […]

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Recalculating

January 28th, 2011 · 3 Comments · All Posts, CdVann

Every once in a while, when we least expect it, life gives us a new turn, a twist and sometimes a shake. And we often don’t know what to do. Three weeks ago I was told something that would once again in the past 1 1/2years  change my life and my perceptions on how short […]

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Design Thinking 101 Revisited

January 28th, 2011 · Comments Off · All Posts, Guest

If you’ve visited a bookstore recently, you probably noticed there’s been a lot written lately on the subject of design thinking. Whether or not you think it’s just another trendy buzzword, the topic has been gaining momentum in the last 5 years and is beginning to spark genuine interest from both designers and business executives […]

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The “Wisdom of Friends” Powers Brand Advocacy

January 27th, 2011 · Comments Off · All Posts, TedRubin

We are hearing so much now about how social media is creating a shift from ‘the wisdom of crowds’ to ‘the wisdom of friends’, but what does that really mean for brand advocacy?  A lot.  It’s this ‘wisdom of friends’ that brings a new “social power” to brand advocacy. Social power (the ability to influence) […]

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Thrive in 2011 By Making Social Sell

January 26th, 2011 · Comments Off · All Posts, Guest

Blogging, engaging, listening to customers on Facebook or Twitter are all a necessary component of being online. But doing these things won’t help you actually make sales using social media. The idea of following customers into social spaces is smart. But incomplete without a means to capture attention and ultimately convert it into demand – […]

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Research: Fastest-growing companies accelerated social media usage

January 25th, 2011 · 2 Comments · All Posts, MarkSchaefer

Research released yesterday from The Center for Marketing Research at the University of Massachusetts Dartmouth indicates fast-growing U.S. companies continue to out-shine the Fortune 500 on deployment of social media marketing initiatives.  The research effort, now in its fourth year, studies a compilation of the fastest-growing private U.S. companies compiled annually by Inc. Magazine. Social […]

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