THE SOCIAL CMO Blog

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Entries from October 24th, 2011

Penton Marketing Services Delivers Largest Marketing Business-to-Business Study

October 24th, 2011 · Comments Off · All Posts, TheSocialCMO

Penton Marketing Services, a division of Penton Media, announced today the release of “Truth from the Trenches,” the largest marketing business-to-business survey conducted this year.  The study was designed to explore the pain points marketers are experiencing as they develop their online marketing strategies. Respondents spanned a broad base of industry sectors and represented 15 […]

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12 Most Important Things We All Can Control

October 24th, 2011 · Comments Off · All Posts, TedRubin

There are so many things in life that we simply cannot control (as is especially clear right now, around the 10 year anniversary of 9/11), but what about the things we CAN control?  As human beings, we have the power of reasoning and choice, both of which give us substantial control over our own life […]

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‘Maturity Curve’ Shows Strong Revenue Gains for Companies Deploying Revenue Performance Management

October 17th, 2011 · Comments Off · All Posts, Guest

Earlier this year, Marketo conducted a global study of customers that reported some pretty astonishing findings. The study calculated that by using Revenue Performance Management (RPM), our customers had the potential of generating more than $2.53 trillion in incremental revenues over the next five years. That huge number reflected a 40 percent increase in revenues […]

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CMOs Struggling To Keep Up With The Digital Revolution

October 17th, 2011 · Comments Off · All Posts, SteveOlenski

In a wide-ranging survey of more than 1,700 chief marketing officers from 64 countries and 19 industries, IBM’s 2011 Global CMO Study revealed that a large portion of CMOs, while excited at all the changes happening in the marketplace – are ill-equipped to deal with and manage it.  Back in July I shared with you the results […]

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Context, Content and Caring

October 16th, 2011 · Comments Off · All Posts, JudiSamuels

A recent blog post by Brian Solis calls out a systemic issue we are faced with every day as marketers – the issue of understanding consumers. Brian points to a serious lack of understanding that brands have for the context in which their consumers live. You see folks, there once was a time when businesses […]

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73% of CEOs Think Marketers Are Not Effectiveness-focused

October 15th, 2011 · Comments Off · All Posts, SamDecker

I read a fascinating global study on what CEOs think of Marketers, by the Fournaise Marketing Group. Some of the interesting findings for me are: They keep on talking about brand, brand values, brand equity and other similar parameters that their top management has great difficulties linking back to results that really matter: revenue, sales, […]

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Let’s take back the word “Friend”!

October 8th, 2011 · Comments Off · All Posts, TedRubin

Facebook has done an amazing thing – they now own the word “friend”!  The problem is that they have devalued the word while adding value to their brand. Let’s take back the word “friend” and fill it with value again! How many of you use “air quotes” when you say so-and-so is your Facebook “friend”?  […]

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The Impact of Influence on Social Media Measurement

October 8th, 2011 · Comments Off · All Posts, SamFiorella

Analysts love metrics. Specifically, metrics that can be easily selected, tracked and added, which when aggregated provide the raw data resources to create benchmarks and predict how the audience may behave in the future. To analysts – at first anyway – Social Media seemed God-sent because it allowed direct access to that audience and provided […]

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Emotional marketing: brand interactions

October 2nd, 2011 · Comments Off · All Posts, JudiSamuels

Over the past few days, I’ve been working on a presentation I’ll be sharing with some folks here in Toronto at the upcoming Social Media Masters event. My focus: emotional marketing. We know that people seek to repeat activities that will make them feel positive emotions (happiness, calm, joy). Why is this important to marketers […]

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Digital Darwinism: Who’s Next?

October 1st, 2011 · Comments Off · All Posts, BrianSolis

This is the first part in a short series to introduce The End of Business as Usual… Change is inevitable, but it is rarely easy. Among the greatest difficulties associated with change is the ability to even recognize its need at a time when we can actually do something about it. Sometimes, when we finally […]

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